EXPERIENCE
Fiona Kettle is the Senior Growth Executive at Sleeping Giant Media, linking together the agency’s commercial and marketing activities with strategic content and personalised outreach. Since joining the agency in 2025, she has played a key role in supporting relationship building, lead generation, event preparation and analysing key insights to develop future initiatives.
Since the start of her career, Fiona has always been driven by strategy, creativity and people. Having worked with a wide range of clients from multinational enterprises to boutique start ups, Fiona truly appreciates the power of authentic connections to foster lasting relationships and drive marketing performance to new heights. With an MSc in International Business and Management, Fiona combines her strategic, analytical skillset with her varied professional experiences so that she can work in the space where creativity meets data, underpinned by strategies that push engagement, visibility and awareness. Fiona is motivated by helping others find their voices and awaken their potential to exceed not just their business objectives, but their own expectations.
In her role as Senior Growth Executive, Fiona assists with collateral creation, relationship building, data analysis, lead generation as well as wider Brand & Marketing activities. She consistently contributes in her bright can-do attitude, her passion for digital marketing and her support for her fellow Business Growth team members.
TALKS AND RECOGNITION
In addition to her daily responsibilities, Fiona is an experienced public speaker. She has delivered talks at both the University of Kent and Canterbury College on topics like social media and brand strategy as well as her experiences as a woman working within a creative industry.
WHAT DRIVES ME
Fiona is a passionate advocate for local arts and volunteers a significant portion of her free time to the Canterbury Shakespeare Festival as their Programme Coordinator. What she loves most about this work is that it makes her favourite medium, live theatre, accessible to everyone who may be interested.