Callie Che

She/Her

Associate Senior Paid Manager

EXPERIENCE

Callie is a Associate Senior Paid Manager at Sleeping Giant Media who has been with the company since 2021, when she began as a Trainee. She has a First Class (Hons) Bachelor’s degree in Marketing from the University of Kent, which is where she first encountered Sleeping Giant Media.

Callie has worked on a range of clients across different industries in her role in the Paid team and enjoys the fast pace and variety of her role. She likes delving into processes to improve operations and loves a good Google Sheet formula!

TALKS AND RECOGNITION

Callie specialises in pay-per-click and paid search. As a Paid Manager, she has a keen interest in client strategy to create a tailored approach that will help each client succeed.

As an alumna, she has participated in panels for Kent Business School to share her experience with students. She was also a runner-up for the ‘Young Digital Woman of the Year 2023’ award by Digital Women.

WHAT DRIVES ME

Aside from her career at Sleeping Giant Media, Callie is also a rock climbing instructor at her local climbing wall and regularly instructs both adults and children.

She also enjoys aerial hoop classes and performed in a 2024 Christmas showcase.

Callie enjoys salsa dancing, which she first learned at the University of Kent and taught as part of the university’s society committee during her time as a student.