Aniela Robinson

Marketing Lead

Experience

Aniela is the Marketing Lead at Sleeping Giant Media. As a multi-disciplinary creative marketer, she leads the agency’s digital presence through innovative social media strategy, visually impactful design, and engaging campaign creation. With a Bachelor’s Degree in Fine Art and extensive experience in digital marketing, Aniela blends creative flair with strategic thinking to drive brand growth. She particularly enjoys finding creative ways to communicate complex ideas and loves working at the intersection of design, storytelling, and marketing. Her passion lies in creating content that connects with people visually, emotionally, and authentically.

Talks and Recognition

Outside of her day-to-day marketing role, Aniela is an experienced public speaker and trainer. She has delivered talks at The Business Show at ExCeL London, hosted online workshops as part of Sleeping Giant Media’s Marketing Leadership Series and Digital Skills Workshop series, and provided digital marketing training across a range of sectors, including sports, technology, and finance. Her expertise has earned her industry recognition, most notably as a runner-up for Young Digital Woman of the Year at the 2023 Digital Women Awards.

What Drives Me

In her spare time, Aniela is an experienced fine artist, creating hyperrealistic illustrations and paintings that she has sold globally and to well-known celebrities. She’s also collaborated on fashion projects using her artwork. Outside of her creative work, she has an admiration for horror films and literature, stop-motion animation, and quirky visual storytelling. She’s always seeking out ways to learn something new and bring fresh ideas to life.