Experience
Abel is a Senior Data Lead with extensive experience across both B2B and B2C environments. He specialises in tracking implementation for a wide range of marketing platforms, ensuring clients have access to complete, accurate, and insightful datasets that drive informed decision-making. Abel has worked with clients across the UK and internationally, supporting everything from e-commerce to lead-generation websites. He is particularly passionate about building robust data pipelines and enhancing clients’ data literacy. Abel thrives on developing long-term relationships and scalable data structures that empower teams to unlock the full potential of their data.
Talks and Recognition
Abel is committed to helping clients better understand and utilise their data. He regularly delivers training sessions and workshops tailored to the needs of each organisation, covering tools such as GA4, BigQuery, and custom dashboards. His sessions focus on demystifying data, enabling teams to confidently interpret website performance and make strategic decisions grounded in data insight.
What Drives Me
Abel is driven by curiosity, continuous learning, and personal growth. Outside of work, he finds inspiration in travel, family time, and the thrill of climbing challenging peaks – a hobby that mirrors his professional mindset of overcoming challenges and striving for improvement. He is also deeply interested in emerging technologies and is always exploring the latest updates in the data and tech space.
