We all know the daunting feeling of redesigning and migrating your website. The fear of something slipping through the net, losing the progress you have made with SEO over the years, mixed with the promise of a new start, fixing outstanding issues and a shiny new look. There’s nothing quite like it. In this workshop, we will equip you with the knowledge and tools to execute a seamless website migration while safeguarding your hard-earned SEO value.
– Understanding Website Migration: Discover what website migration entails and why it is crucial to approach it strategically. Learn about the different types of migrations, including redesigns, rebranding, platform changes, and domain name changes.
– SEO-Led Migration Process: Explore the reasons why a comprehensive SEO strategy should be at the forefront of your migration plan to maintain and enhance your website’s visibility on search engines.
– Understanding Website Migration: Discover what website migration entails and why it is crucial to approach it strategically. Learn about the different types of migrations, including redesigns, rebranding, platform changes, and domain name changes.
– SEO-Led Migration Process: Explore the reasons why a comprehensive SEO strategy should be at the forefront of your migration plan to maintain and enhance your website’s visibility on search engines.
Delve into the essential SEO elements that should be carefully evaluated and implemented during a website migration. From managing redirects and preserving link equity to optimising on-page elements, we’ll cover the key factors that contribute to a successful migration.
Join this invite only workshop designed for insurance marketers seeking to improve their visibility in AI-powered search. Discover how to create compliant, AI-friendly content that drives trust and gets your brand cited where customers start their insurance journey.
Join our in-house experts as we explore what’s next for marketing in 2026. From SEO and content to paid media and data, discover practical strategies to stay visible, relevant, and competitive in an AI-driven search world, meeting your audience where they actually are.
In this webinar, you’ll learn how marketing teams can adapt and thrive in an AI-driven world. We’ll explore how to redesign roles and team structures to combine human creativity with AI efficiency, identify organisational skill gaps, and implement workflows that integrate AI without disrupting collaboration or strategy.
