This session is a chance for agency founders, directors, and digital strategists to come together, share perspectives, and explore how we can deliver more value for clients in the new search reality.
The Breakfast Briefing
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What you will learn
We all know the daunting feeling of redesigning and migrating your website. The fear of something slipping through the net, losing the progress you have made with SEO over the years, mixed with the promise of a new start, fixing outstanding issues and a shiny new look. There’s nothing quite like it. In this workshop, we will equip you with the knowledge and tools to execute a seamless website migration while safeguarding your hard-earned SEO value.
What we will talk about
– Understanding Website Migration: Discover what website migration entails and why it is crucial to approach it strategically. Learn about the different types of migrations, including redesigns, rebranding, platform changes, and domain name changes.
– SEO-Led Migration Process: Explore the reasons why a comprehensive SEO strategy should be at the forefront of your migration plan to maintain and enhance your website’s visibility on search engines.
What we will talk about
– Understanding Website Migration: Discover what website migration entails and why it is crucial to approach it strategically. Learn about the different types of migrations, including redesigns, rebranding, platform changes, and domain name changes.
– SEO-Led Migration Process: Explore the reasons why a comprehensive SEO strategy should be at the forefront of your migration plan to maintain and enhance your website’s visibility on search engines.
OUR SPEAKERS
Access the recording
Delve into the essential SEO elements that should be carefully evaluated and implemented during a website migration. From managing redirects and preserving link equity to optimising on-page elements, we’ll cover the key factors that contribute to a successful migration.
RECORDING LIBRARY
Discovery After The Algorithm
This event explores these changes and shows how to bring together strategy, technology, and measurement into a cohesive system that works in today’s discovery landscape.
The Creative Advantage
Paid advertising is increasingly shaped by AI. As platforms like Google and Meta rely more heavily on automated systems, creative quality and variety have become key performance drivers. This webinar explores how creative signals influence paid media outcomes and what marketers need to consider when planning campaigns today.