An exclusive breakfast event for senior education marketers ready to lead in the age of AI-powered search.
This invite-only workshop is designed for marketing leaders in the education sector, bringing together top minds for a focused morning of insight, strategy, and discussion. Led by SEO and content experts, we’ll explore how generative AI is reshaping the way prospective students, parents, and stakeholders discover institutions and what that means for your search strategy going forward.
From Google’s AI Overviews to emerging engines like OpenAI and Perplexity, visibility now demands a smarter, more structured approach. We’ll introduce the key concepts behind Entity SEO, generative engine optimisation, and structured data, giving you the practical tools and knowledge to keep your institution discoverable and competitive in an AI-first world.
Spaces are extremely limited, don’t miss your seat at the table.
In this expert-led workshop, we’ll break down the changes to search and equip you with actionable strategies to future-proof your marketing efforts. Topics include:
Entity SEO: Understand how search engines use entities to interpret relevance and authority and how to position your brand accordingly.
Generative Engine Optimisation (GEO): Learn how to adapt your SEO and content strategies for generative AI platforms like Google’s AI Overviews, OpenAI, and Perplexity.
Content Optimisation for AI Engines: Explore how to create content that’s not just keyword-optimised but contextually rich, structured, and primed for AI discovery.
Structured Data & Schema: Use structured data to clarify content context and improve visibility across AI-powered search experiences.
How AI Surfaces Content: Understand the mechanics behind AI-generated summaries and search results and what influences your brand’s inclusion.
Cross-channel Integration: See how content, SEO, and digital PR work together to strengthen your presence in an AI-first search environment.
In this expert-led workshop, we’ll break down the changes to search and equip you with actionable strategies to future-proof your marketing efforts. Topics include:
Entity SEO: Understand how search engines use entities to interpret relevance and authority and how to position your brand accordingly.
Generative Engine Optimisation (GEO): Learn how to adapt your SEO and content strategies for generative AI platforms like Google’s AI Overviews, OpenAI, and Perplexity.
Content Optimisation for AI Engines: Explore how to create content that’s not just keyword-optimised but contextually rich, structured, and primed for AI discovery.
Structured Data & Schema: Use structured data to clarify content context and improve visibility across AI-powered search experiences.
How AI Surfaces Content: Understand the mechanics behind AI-generated summaries and search results and what influences your brand’s inclusion.
Cross-channel Integration: See how content, SEO, and digital PR work together to strengthen your presence in an AI-first search environment.
Start your day right networking with a curated breakfast spread, featuring both hot and cold options, along with a full range of teas, coffees, and juices.
You’ll hear from three of our leading experts as they unpack advanced SEO, Digital PR, and content strategy in an AI-driven era, then dive deeper with intimate workshops tailored to your challenges, offering personalised guidance from our expert team.
Wrap up the session with space to reflect, consolidate your learnings, and ask any final questions before returning to your day.
Paid advertising is increasingly shaped by AI. As platforms like Google and Meta rely more heavily on automated systems, creative quality and variety have become key performance drivers. This webinar explores how creative signals influence paid media outcomes and what marketers need to consider when planning campaigns today.
Join this invite only workshop designed for insurance marketers seeking to improve their visibility in AI-powered search. Discover how to create compliant, AI-friendly content that drives trust and gets your brand cited where customers start their insurance journey.
Join our in-house experts as we explore what’s next for marketing in 2026. From SEO and content to paid media and data, discover practical strategies to stay visible, relevant, and competitive in an AI-driven search world, meeting your audience where they actually are.
