Join our in-house experts as we explore what’s next for marketing in 2026. From SEO and content to paid media and data, discover practical strategies to stay visible, relevant, and competitive in an AI-driven search world, meeting your audience where they actually are.
Optimising for AI Engines: Generative Experience Optimisation & Smarter Search Strategies
What you will learn
At this exclusive event, you’ll gain actionable insights from respected industry leaders representing some of the most recognisable brands in automotive, food and beverages, and retail.
Across expert-led sessions, we’ll explore the evolving role of generative experience optimisation, how to build brand authority with entity SEO, and how to future-proof your strategy for a zero-click, AI-first world. You’ll also uncover how to combine AI and data insights with search strategy for smarter decision making and measurable results.
What we will talk about
Our expert-led sessions will break down key topics to help you future-proof your search strategy:
– The Evolution of Search: Understand how AI and emerging search technologies are changing how consumers find (and trust) your brand.
– Generative Experience Optimisation & Entity SEO: Learn how to optimise your visibility and authority in a zero-click environment.
– AI-Driven Search Strategies: Explore the practical applications of AI for more intelligent, efficient and scalable marketing outcomes.
– Smarter Data & Paid Integration: Discover how to align SEO, paid media, and data strategies to drive performance.
– Digital PR & Authority Building: Strengthen your SEO by enhancing credibility and leveraging earned media.
What we will talk about
Our expert-led sessions will break down key topics to help you future-proof your search strategy:
– The Evolution of Search: Understand how AI and emerging search technologies are changing how consumers find (and trust) your brand.
– Generative Experience Optimisation & Entity SEO: Learn how to optimise your visibility and authority in a zero-click environment.
– AI-Driven Search Strategies: Explore the practical applications of AI for more intelligent, efficient and scalable marketing outcomes.
– Smarter Data & Paid Integration: Discover how to align SEO, paid media, and data strategies to drive performance.
– Digital PR & Authority Building: Strengthen your SEO by enhancing credibility and leveraging earned media.
OUR SPEAKERS
GET THE RECORDING
Get ready for an exclusive in-person event where we’ll break down generative engine optimisation, entity strategies, and AI-driven search.
RECORDING LIBRARY
My Boss Hired A Bot
In this webinar, you’ll learn how marketing teams can adapt and thrive in an AI-driven world. We’ll explore how to redesign roles and team structures to combine human creativity with AI efficiency, identify organisational skill gaps, and implement workflows that integrate AI without disrupting collaboration or strategy.
Smarter Search For Smarter Learning
This exclusive, invite-only breakfast workshop is designed for senior marketing leaders ready to master the future of AI driven search. With very limited spaces, this intimate event offers deep insights into Entity SEO, generative engine optimisation, and content strategies that will keep your brand visible across emerging AI-powered search platforms.