This session is a chance for agency founders, directors, and digital strategists to come together, share perspectives, and explore how we can deliver more value for clients in the new search reality.
The Breakfast Briefing
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What you will learn
Having a fantastic idea for a marketing campaign is great. Implementing it however, is a whole different story.
Not to mention the fact not everyone can understand data like a marketeer. This becomes especially important when you are explaining the performance of a campaign.
In today’s data-driven world, the ability to effectively communicate insights and gain buy-in from senior leaders and the wider business is crucial. As we move into GA4 and a cookieless world this narrative is about to change, and what is good performance could appear to be bad performance if the business doesn’t understand the difference.
Join Luke Quilter (CEO of Sleeping Giant Media) and some of the team to explore ideas and examples of how to leverage data to create compelling narratives, that will inspire buy-in and help you get that big idea onboarded and integrated.
Join Luke Quilter (CEO of Sleeping Giant Media) and some of the team to explore ideas and examples of how to leverage data to create compelling narratives, that will inspire buy-in and help you get that big idea onboarded and integrated.
OUR SPEAKERS
Access the recording
Join us in this instalment of the Marketing Leadership Series where Luke Quilter will be talking through using data and storytelling to get buy-in for your marketing activity.
RECORDING LIBRARY
Discovery After The Algorithm
This event explores these changes and shows how to bring together strategy, technology, and measurement into a cohesive system that works in today’s discovery landscape.
The Creative Advantage
Paid advertising is increasingly shaped by AI. As platforms like Google and Meta rely more heavily on automated systems, creative quality and variety have become key performance drivers. This webinar explores how creative signals influence paid media outcomes and what marketers need to consider when planning campaigns today.