In this workshop, you’ll explore the core differences between GA4 and Universal Analytics, gaining a clear understanding of the changes and their benefits. If you’ve already started using GA4, we’ll help you troubleshoot common issues, such as data discrepancies. You’ll also get comfortable with key GA4 concepts like using observed data for gap modeling and understanding cardinality, empowering you to navigate this complex platform with confidence.
– Key adjustments and differences between GA4 and Universal Analytics
– How GA4 uses observed data to model data gaps
– An introduction to cardinality and its impact on your datasets
– Understanding how cardinality affects Google’s treatment of your data
– Practical tips for adapting to GA4’s new features and capabilities
– Key adjustments and differences between GA4 and Universal Analytics
– How GA4 uses observed data to model data gaps
– An introduction to cardinality and its impact on your datasets
– Understanding how cardinality affects Google’s treatment of your data
– Practical tips for adapting to GA4’s new features and capabilities
With this new way of measuring site traffic and engagement after learning more about its intricacies and functionality. Whether you’re a head of department, a marketing manager, or a data lover like Chris, this talk is for you!
Join our in-house experts as we explore what’s next for marketing in 2026. From SEO and content to paid media and data, discover practical strategies to stay visible, relevant, and competitive in an AI-driven search world, meeting your audience where they actually are.
In this webinar, you’ll learn how marketing teams can adapt and thrive in an AI-driven world. We’ll explore how to redesign roles and team structures to combine human creativity with AI efficiency, identify organisational skill gaps, and implement workflows that integrate AI without disrupting collaboration or strategy.
This exclusive, invite-only breakfast workshop is designed for senior marketing leaders ready to master the future of AI driven search. With very limited spaces, this intimate event offers deep insights into Entity SEO, generative engine optimisation, and content strategies that will keep your brand visible across emerging AI-powered search platforms.
