GA4 & Beyond – Preparing Your Marketing Team for The Future of Data & Insight

What you will learn

As part of our Marketing Leadership Series, we’re excited to bring you a slightly different talk on Google Analytics 4 (GA4) and how it can help your business succeed in a data-driven world. In this episode, Chris Hirlemann (Head of Data) and Luke Quilter (CEO) will have a fire side chat around GA4, its benefits, and how you can prepare your marketing team for the future of data and insight.

What we will talk about

– GA4 looks different, how can I get used to it?
– How do I get my reports moved over from UA to GA4?
– I am pretty sure its all ready and working…. how can we be sure?
– We have started using GA4 and the data is often different, why?
– What will happen to my UA data and how can I compare YoY?

What we will talk about

– GA4 looks different, how can I get used to it?
– How do I get my reports moved over from UA to GA4?
– I am pretty sure its all ready and working…. how can we be sure?
– We have started using GA4 and the data is often different, why?
– What will happen to my UA data and how can I compare YoY?

OUR SPEAKERS

Luke Quilter

Co-Founder & CEO

Chris Hirlemann

Director of Data and Insight

Access the recording

Join us for an insightful talk as part of our Marketing Leadership Series, where our Head of Data and CEO will have a fire side chat about the new Google Analytics and answer your questions.

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