You may have heard the headlines, Google’s new AI Mode is rolling out across Search, giving users direct answers and recommendations before they’ve even finished typing. At the same time, OpenAI’s ChatGPT Agent is taking on multi-step tasks like competitor research, calendar management, and shopping, all without ever needing a traditional search.
So what does that mean for marketers?
In short, the funnel as we know it is broken.
In this webinar, we’ll unpack how AI-powered tools are reshaping the path from discovery to decision. With generative engines doing the research, comparisons, and even conversions for users, the old rules of visibility and influence no longer apply.
We’ll cover everything from Generative Experience Optimisation to smarter ad strategies giving you a future-ready approach for staying relevant in AI-first environments like Google AI Mode and ChatGPT.
Reserve your spot to learn how AI-driven search is transforming customer journeys and discover actionable strategies to help your brand get found, stay relevant, and convert more effectively.
Join our in-house experts as we explore what’s next for marketing in 2026. From SEO and content to paid media and data, discover practical strategies to stay visible, relevant, and competitive in an AI-driven search world, meeting your audience where they actually are.
In this webinar, you’ll learn how marketing teams can adapt and thrive in an AI-driven world. We’ll explore how to redesign roles and team structures to combine human creativity with AI efficiency, identify organisational skill gaps, and implement workflows that integrate AI without disrupting collaboration or strategy.
This exclusive, invite-only breakfast workshop is designed for senior marketing leaders ready to master the future of AI driven search. With very limited spaces, this intimate event offers deep insights into Entity SEO, generative engine optimisation, and content strategies that will keep your brand visible across emerging AI-powered search platforms.
