This session is a chance for agency founders, directors, and digital strategists to come together, share perspectives, and explore how we can deliver more value for clients in the new search reality.
The Breakfast Briefing
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WHAT YOU WILL LEARN
You may have heard the headlines, Google’s new AI Mode is rolling out across Search, giving users direct answers and recommendations before they’ve even finished typing. At the same time, OpenAI’s ChatGPT Agent is taking on multi-step tasks like competitor research, calendar management, and shopping, all without ever needing a traditional search.
So what does that mean for marketers?
In short, the funnel as we know it is broken.
In this webinar, we’ll unpack how AI-powered tools are reshaping the path from discovery to decision. With generative engines doing the research, comparisons, and even conversions for users, the old rules of visibility and influence no longer apply.
We’ll cover everything from Generative Experience Optimisation to smarter ad strategies giving you a future-ready approach for staying relevant in AI-first environments like Google AI Mode and ChatGPT.
WHAT WE WILL TALK ABOUT
- The changing funnel – Why traditional customer journeys are collapsing as AI takes the lead in search, research, and decision-making.
- Getting found – How to stay visible through Generative Experience Optimisation and entity SEO in platforms like Google’s AI Mode.
- Smarter data use – How to use first-party data and behavioural signals to influence journeys now led by proactive agents like ChatGPT.
- AI and paid media – What targeting, placements, and creative need to look like when AI curates entire experiences, not just search results.
- New customer journeys – How platforms like ChatGPT Agent and Google’s Deep Search are shaping conversions before a user even reaches your site.
WHAT WE WILL TALK ABOUT
- The changing funnel – Why traditional customer journeys are collapsing as AI takes the lead in search, research, and decision-making.
- Getting found – How to stay visible through Generative Experience Optimisation and entity SEO in platforms like Google’s AI Mode.
- Smarter data use – How to use first-party data and behavioural signals to influence journeys now led by proactive agents like ChatGPT.
- AI and paid media – What targeting, placements, and creative need to look like when AI curates entire experiences, not just search results.
- New customer journeys – How platforms like ChatGPT Agent and Google’s Deep Search are shaping conversions before a user even reaches your site.
OUR SPEAKERS
GET THE RECORDING!
Reserve your spot to learn how AI-driven search is transforming customer journeys and discover actionable strategies to help your brand get found, stay relevant, and convert more effectively.
RECORDING LIBRARY
Discovery After The Algorithm
This event explores these changes and shows how to bring together strategy, technology, and measurement into a cohesive system that works in today’s discovery landscape.
The Creative Advantage
Paid advertising is increasingly shaped by AI. As platforms like Google and Meta rely more heavily on automated systems, creative quality and variety have become key performance drivers. This webinar explores how creative signals influence paid media outcomes and what marketers need to consider when planning campaigns today.