An exclusive breakfast event for senior FMCG marketers ready to stay visible, competitive, and top of mind in an AI-first world.
In May 2025, Google launched AI Mode, the most radical update to Search in over a decade, pushing brands off the results page and into a new era of AI-powered product discovery. Around the same time, OpenAI introduced ChatGPT Agent, its most autonomous assistant yet, capable of planning purchases, analysing competitors, and creating content, all without a single search query.
Add to that platforms like Perplexity, rapidly gaining traction as trusted research tools, and the shift is clear: AI is now answering before consumers even know what they’re looking for.
This invite-only workshop brings together marketing leaders from top FMCG brands for a focused morning of strategy, insight, and peer discussion. Led by SEO, content, and digital PR experts, we’ll explore how these new generative tools are transforming search behaviour and how future ready FMCG brands are adapting to maintain visibility and authority across AI engines.
Spaces are extremely limited, secure your place!
In this expert-led workshop, we’ll arm you with strategies to ensure your brand remains discoverable and competitive in AI driven search. Topics include:
Entity SEO for Brands: How AI engines like Google AI Mode and ChatGPT Agent recognise and rank brand entities and how to structure your digital footprint to strengthen recall, authority, and differentiation.
Generative Engine Optimisation (GEO): Get to grips with the strategies that work across AI-native platforms, from Google’s AI Overviews to Perplexity and OpenAI. Discover why keywords alone no longer cut it, and what the future of discoverability really looks like.
Optimising Product Content for AI Discovery: How to create product pages, campaign assets, and expert content that AI agents actually include in their answers and recommendations with a focus on brand trust signals, structured messaging, and topical authority.
Structured Data & Schema for FMCG: Learn how to implement and optimise schema markup to ensure your product details, pricing, and credibility show up in AI-generated summaries, not just standard search results.
AI & the New Path to Purchase: Understand how AI is reshaping buyer behaviour, from initial discovery to decision-making and how to align your brand with how modern consumers search, compare, and convert through AI interfaces.
Cross-Channel Integration: Why SEO, content, and digital PR must now work in tandem to support AI-driven visibility across Google, retailer sites, media coverage, and generative answers.
In this expert-led workshop, we’ll arm you with strategies to ensure your brand remains discoverable and competitive in AI driven search. Topics include:
Entity SEO for Brands: How AI engines like Google AI Mode and ChatGPT Agent recognise and rank brand entities and how to structure your digital footprint to strengthen recall, authority, and differentiation.
Generative Engine Optimisation (GEO): Get to grips with the strategies that work across AI-native platforms, from Google’s AI Overviews to Perplexity and OpenAI. Discover why keywords alone no longer cut it, and what the future of discoverability really looks like.
Optimising Product Content for AI Discovery: How to create product pages, campaign assets, and expert content that AI agents actually include in their answers and recommendations with a focus on brand trust signals, structured messaging, and topical authority.
Structured Data & Schema for FMCG: Learn how to implement and optimise schema markup to ensure your product details, pricing, and credibility show up in AI-generated summaries, not just standard search results.
AI & the New Path to Purchase: Understand how AI is reshaping buyer behaviour, from initial discovery to decision-making and how to align your brand with how modern consumers search, compare, and convert through AI interfaces.
Cross-Channel Integration: Why SEO, content, and digital PR must now work in tandem to support AI-driven visibility across Google, retailer sites, media coverage, and generative answers.
Start your day right networking with a curated breakfast spread, featuring both hot and cold options, along with a full range of teas, coffees, and juices.
You’ll hear from three of our leading experts as they unpack advanced SEO, Digital PR, and content strategy in an AI-driven era, then dive deeper with intimate workshops tailored to your challenges, offering personalised guidance from our expert team.
Wrap up the session with space to reflect, consolidate your learnings, and ask any final questions before returning to your day.
This exclusive, invite-only breakfast workshop is designed for senior marketing leaders in the FMCG sector who are ready to master the future of AI-driven search. With very limited spaces, this intimate event offers deep insights into Entity SEO, generative engine optimisation, and content strategies that will keep your institution visible across emerging AI-powered search platforms.
If you’ve received an invitation, please complete the form to confirm your attendance.
Join our in-house experts as we explore what’s next for marketing in 2026. From SEO and content to paid media and data, discover practical strategies to stay visible, relevant, and competitive in an AI-driven search world, meeting your audience where they actually are.
In this webinar, you’ll learn how marketing teams can adapt and thrive in an AI-driven world. We’ll explore how to redesign roles and team structures to combine human creativity with AI efficiency, identify organisational skill gaps, and implement workflows that integrate AI without disrupting collaboration or strategy.
This exclusive, invite-only breakfast workshop is designed for senior marketing leaders ready to master the future of AI driven search. With very limited spaces, this intimate event offers deep insights into Entity SEO, generative engine optimisation, and content strategies that will keep your brand visible across emerging AI-powered search platforms.
