This session is a chance for agency founders, directors, and digital strategists to come together, share perspectives, and explore how we can deliver more value for clients in the new search reality.
The Breakfast Briefing
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JOIN US ON 13TH MAY AT 9.00AM AT THE EVERYMAN CINEMA, KING’S CROSS, LONDON
Join us for an exclusive, in-person event exploring how marketing is evolving. Discovery now spans multiple platforms, AI is taking a larger role in campaign execution, and traditional approaches are becoming less effective.
At the same time, paid media, SEO, and content often operate in silos. Budgets are under pressure, proving impact is harder, and audiences are tuning out generic messaging.
We’ll look at how to connect strategy, technology, and measurement into a cohesive approach that works in today’s discovery landscape.
WHAT YOU’LL LEARN:
- Why traditional discovery and channel strategies are breaking down
- How AI-driven platforms like Google PMax and Meta Advantage+ affect campaign execution
- How to manage paid dependency under rising costs and diminishing returns
- Ways to align paid, SEO, and content into a unified growth approach
- How trust, authenticity, and human-led content can improve engagement
- How to use dynamic budgets and AI to optimise performance across channels
WHAT YOU’LL LEARN:
- Why traditional discovery and channel strategies are breaking down
- How AI-driven platforms like Google PMax and Meta Advantage+ affect campaign execution
- How to manage paid dependency under rising costs and diminishing returns
- Ways to align paid, SEO, and content into a unified growth approach
- How trust, authenticity, and human-led content can improve engagement
- How to use dynamic budgets and AI to optimise performance across channels
AGENDA
9.00 – 9.30 AM
Start your day right networking with a curated breakfast spread, featuring both hot and cold options, along with a full range of teas, coffees, and juices.
9.30 – 9.45 AM
Take your seats for a welcome from our CEO, Luke Quilter, who will introduce the day’s topics, highlights, and speakers.
9.45 – 10.45 AM
Panel 1
Marketing is more complex than ever. Discovery is fragmented across platforms, AI is taking a larger role in campaign execution, and traditional strategies are struggling to keep pace. Our experts will explore these challenges and the pressures marketers face, from rising paid media costs to the need for trust and authentic engagement.
10.45 – 11.00 AM
Stretch your legs, grab some refreshments and we’ll meet you back in your seat, ready for panel 2!
11.00 – 12.00 PM
Panel 2
Our experts will explore how to align paid media, SEO, and content into a single, connected system. You’ll see how AI can enhance planning, execution, and optimisation, how budgets can be managed dynamically, and how trust and authenticity can be leveraged to drive meaningful engagement and measurable results across all channels.
12.00 – 12.30 PM
Connect with our experts to ask any remaining questions, grab another coffee, and network with fellow marketing leaders.
SIGN UP NOW!
If your role involves driving growth, managing budgets, or shaping marketing strategy, this event will provide valuable perspective on how the landscape is changing. Register below to join the conversation and secure your place.
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