This session is a chance for agency founders, directors, and digital strategists to come together, share perspectives, and explore how we can deliver more value for clients in the new search reality.
The Breakfast Briefing
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What you will learn
Jump into the world of Consent Mode v2 with Chris, our Associate Director of Data & Insights and digital guru who speaks human, not just code. This entry-level webinar is designed for everyone – yes, even if the mere mention of ‘data’ usually has you running for the hills. If your business has a website (which, let’s face it, is every business these days), this session is a must-attend.
We’ll slice through the technical babble, focusing on what Consent Mode v2 really means for you and why ignoring it could be the equivalent of turning off the lights in your digital storefront. No prior knowledge required, just bring your curiosity and leave with a clear understanding of how to stay ahead in the digital privacy game.
What we will talk about
🌐 Why Google Introduced Consent Mode: The push towards enhanced digital privacy.
🔍 Features and Benefits of Consent Mode: A concise overview of its impact on your site.
🛠 Steps to Implementing Consent Mode:
– Selecting a CMP: How to pick the right Consent Management Platform.
– Consent Banner Customisation: Effective user communication tips.
– Integration and Compliance: Ensuring your website meets compliance standards.
– Testing: Confirming your setup works perfectly.
What we will talk about
🌐 Why Google Introduced Consent Mode: The push towards enhanced digital privacy.
🔍 Features and Benefits of Consent Mode: A concise overview of its impact on your site.
🛠 Steps to Implementing Consent Mode:
– Selecting a CMP: How to pick the right Consent Management Platform.
– Consent Banner Customisation: Effective user communication tips.
– Integration and Compliance: Ensuring your website meets compliance standards.
– Testing: Confirming your setup works perfectly.
OUR SPEAKERS
Access the recording
Explore Google’s Consent Mode v2; essential for websites using Google analytics or advertising within strict privacy jurisdictions (EU, EEA, UK). This session offers a clear roadmap for understanding, implementing, and leveraging Consent Mode v2.
RECORDING LIBRARY
Discovery After The Algorithm
This event explores these changes and shows how to bring together strategy, technology, and measurement into a cohesive system that works in today’s discovery landscape.
The Creative Advantage
Paid advertising is increasingly shaped by AI. As platforms like Google and Meta rely more heavily on automated systems, creative quality and variety have become key performance drivers. This webinar explores how creative signals influence paid media outcomes and what marketers need to consider when planning campaigns today.