This session is a chance for agency founders, directors, and digital strategists to come together, share perspectives, and explore how we can deliver more value for clients in the new search reality.
The Breakfast Briefing
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JOIN US ON THE 25TH FEBRUARY | 9.00 – 11.00AM | DUCK & WAFFLE
Join us for an exclusive in-person workshop designed specifically for senior insurance marketers who are figuring out how to keep up with the shift to AI-driven search.
This invite-only session brings together marketing leaders from insurance services who know ranking well in traditional search just isn’t enough anymore when customers are turning to AI-generated answers to make decisions.
With AI tools like Google’s AI Overviews, ChatGPT, Gemini, and Perplexity increasingly acting as gatekeepers, insurance brands face a real challenge. Because of strict regulations, trust concerns, and the complexity of customer questions, it’s harder than ever to get your brand confidently surfaced or cited, even if your SEO is strong.
Led by experts in SEO, content, and AI search, this focused morning will explore how these AI platforms decide which insurance brands they trust and recommend and how you can boost your chances of being included, all while staying fully compliant.
What We’ll Cover
This expert-led workshop explores how AI search uniquely impacts insurance brands and what senior teams can do about it, focusing on real challenges, not theory.
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Why insurance brands vanish in AI results: Why fewer than 20% appear in AI search despite strong SEO rankings, revealing trust and authority gaps.
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From keywords to intent-led journeys: Why long-tail, scenario-based queries dominate AI search and how to shift content from keywords to customer intent.
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Compliance-safe AI content: How to create AI-friendly content workflows that meet regulations without limiting innovation.
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How AI extracts insurance answers: Using clear structure, FAQs, and definitions to become a trusted AI source.
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Entity SEO & authority signals: How AI identifies your brand and relevance, and why weak signals hurt inclusion.
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Structured data & tech basics: The role of schema and clean technical signals in AI visibility.
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Measuring AI search impact: Tracking AI-specific metrics like assistant mentions and referral traffic to shape strategy.
What We’ll Cover
This expert-led workshop explores how AI search uniquely impacts insurance brands and what senior teams can do about it, focusing on real challenges, not theory.
-
Why insurance brands vanish in AI results: Why fewer than 20% appear in AI search despite strong SEO rankings, revealing trust and authority gaps.
-
From keywords to intent-led journeys: Why long-tail, scenario-based queries dominate AI search and how to shift content from keywords to customer intent.
-
Compliance-safe AI content: How to create AI-friendly content workflows that meet regulations without limiting innovation.
-
How AI extracts insurance answers: Using clear structure, FAQs, and definitions to become a trusted AI source.
-
Entity SEO & authority signals: How AI identifies your brand and relevance, and why weak signals hurt inclusion.
-
Structured data & tech basics: The role of schema and clean technical signals in AI visibility.
-
Measuring AI search impact: Tracking AI-specific metrics like assistant mentions and referral traffic to shape strategy.
OUR SPEAKERS
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