This session is a chance for agency founders, directors, and digital strategists to come together, share perspectives, and explore how we can deliver more value for clients in the new search reality.
The Breakfast Briefing
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What you will learn
If your search strategy still revolves around Google, you might be missing the bigger picture. AI-driven search engines like Search GPT and Perplexity are changing the way we find answers, and social platforms like TikTok and LinkedIn are carving out their own search territory. We’re exploring what happens when search meets social and why staying stuck in old habits could cost you in 2025.
What we will talk about
– The Leading AI-Driven Search Engines of 2025: Who’s setting the standard and why it matters.
– Optimising for the future of AI search.
– How to adapt your approach to capture attention in a zero click world.
– The rise of social search platforms and what it means for your brand.
– Creating social content that performs in integrated search environments.
– AI-Driven vs. Social Search, the similarities and opportunities.
What we will talk about
– The Leading AI-Driven Search Engines of 2025: Who’s setting the standard and why it matters.
– Optimising for the future of AI search.
– How to adapt your approach to capture attention in a zero click world.
– The rise of social search platforms and what it means for your brand.
– Creating social content that performs in integrated search environments.
– AI-Driven vs. Social Search, the similarities and opportunities.
OUR SPEAKERS
GET THE RECORDING
Say goodbye to the days of ‘I’ll Google it.’ This webinar will take you beyond Google, exploring the rise of AI-driven search engines like Perplexity and Search GPT, shifting search behaviours, and how social media is changing the way we search.
RECORDING LIBRARY
Discovery After The Algorithm
This event explores these changes and shows how to bring together strategy, technology, and measurement into a cohesive system that works in today’s discovery landscape.
The Creative Advantage
Paid advertising is increasingly shaped by AI. As platforms like Google and Meta rely more heavily on automated systems, creative quality and variety have become key performance drivers. This webinar explores how creative signals influence paid media outcomes and what marketers need to consider when planning campaigns today.