2026 is the year digital marketing becomes answer-led. Discover how AI is reshaping SEO, paid media and customer journeys, and what marketing leaders need to prioritise next.
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Instead of showing a page of links, Google’s Gemini-powered AI now delivers complete, conversational responses built from sources it trusts most. This means your goal is no longer to rank number one, it’s to be cited inside the AI’s answer box.
In this blog, we...
AI is changing how people search for courses, qualifications, and education providers. To stay visible, organisations need to create useful content and make sure their websites are technically sound.
In recent months, Google’s Gemini-powered AI Overviews have completely reshaped search engine results pages — and, more importantly, how users are interacting with them. The “10 blue links” of old have been largely replaced by a summative AI-generated statement,...
Now that we touched previously on what entities are, you might well be wondering how this entities business affects the practice of search engine optimisation.
We’ll explain how to perform an entity audit, how structured data can support entity SEO and how to optimise your content for entities, so you’re in the best position possible if changes to SERPs start to happen in 2024.
Looking to increase your personal or professional online presence? Want yourself and your employees to be noticed by Google as specialists in your field? From published authors to SEO professionals, there are plenty of benefits to being recognised as an official entit...
Keen to get to grips with Google’s ongoing testing of SGE? Want to find out more about entity SEO and AI search features? Consider this your definitive guide.
We’re flipping the script a little — exchanging New Year’s resolutions for marketing revolutions as we explore the trends that are set to define PPC, SEO, and content marketing in 2025.