Set fee for every 1,000 views is to be implemented

We have heard various rumours flying around that Google are going to start to charge for their Google Map API service from January 2012, and guess what, its true.

The charge will be for for heavy use of its Maps service, with big users reportedly having to pay £2.50 for every 1,000 views they make in excess of a daily limit of 25,000 hits – Google are insisting that only 0.35% of users will be affected by these changes.

Thor Mitchell, product manager of the Maps API at Google, said: ‘We understand that the introduction of these limits may be concerning, However, with the continued growth in adoption of the Maps API, We need to secure its long-term future by ensuring that even when used by the highest-volume for-profit sites, the service remains viable.’

Some will see this move as an attempt for Google to diversify away from its traditional search revenues. And this change may ultimately lead to other popular services being monetised.

These changes haven’t really come as a shock as Google maps are part of our every day lives – I often use them to research restaurants, hotels and so on. So why wouldn’t Google want to make a profit from the service they are providing us with.

Just play nice, Google.