How To Grant Your Agency Access To Social Media & Google Marketing Platforms

When you start work with a new agency or marketer, you’ll need to provide them access to the relevant platforms they’re working with you on. Generally, this involves admin-level access in order to conduct work! 

In this guide, we’ll look at the common Google Marketing platforms, as well as Social Media platforms, providing step by steps to grant access to your agency.

If you’re using this guide as a client of Sleeping Giant Media, and are onboarding, please refer to your Giant contact to see which email address to add into the accounts.

If you have any questions, get in touch!


Which platform do you want to grant access to?

How To Add New Users To Google Analytics

To add a new user to a Google Analytics account/property/view:

  1. Sign in to Google Analytics.
  2. Click Admin, and navigate to the desired account/property/view.
  3. In the Account, Property, or View column (depending upon whether you want to add users at the account, property, or view level), click Access Management.
  4. In the Account permissions list, click +, then click Add users.
  5. Enter the email address provided by your agency
  6. Select Notify new users by email to send a message to the user.
  7. Select the permissions you want.
  8. Click Add.

How To Add New Users To Google Ads

Google Ads only allows an associated email to connect with a certain amount of accounts, so the best way to give your agency access is to:

  1. Provide your agency with your own Google Ads Customer ID
  2. The agency will request access, prompting an email to your account
  3. You accept the request
  4. And grant us access

How To Add New Users To Google Tag Manager

To add a new user to your Google Tag Manager:

  1. Click Admin
  2. In the Account column, select User Management
  3. Click +
  4. Select Add new users
  5. Enter the email address provided by your agency
  6. Set Account Permissions to Admin
  7. Click Invite

How To Add New Users To Google Search Console

To add a new user to your Search Console account:

  1. Choose a property in Search Console
  2. Click the Settings icon in the navigation pane
  3. Click Users & permissions
  4. Click Add user and select the permissions to grant the user (using the email address supplied)
  5. Choose the permission level to grant the user
  6. The new user/agency must add the property to their property list in order to access it.

How To Add New Users To LinkedIn Advertising

  1. Go to your LinkedIn Company Page and access your Page Super admin view.
  2. Click the Admin tools dropdown at the top of the page and select Manage admins
  3. Click the Page admins or Paid media admins tab
  4. Click the Add admin button
  5. Type the name of the member, associated employee, or advertiser you’d like to add in the Search for a member… text field
  6. Click the member’s name from the menu that appears
  7. Select the correct Admin role.
    1. NOTE: Only one page admin role can be assigned per person, but more than one paid media admin role can be assigned. Paid media admin roles can be granted without an associated Campaign Manager ads account.
  8. Click the Save button

How To Add New Users To Facebook Business Manager

There are two types of access you can give for Facebook Business Manager depending on the roles being performed by the agency, Partner and Admin Access.

How to Share Partner Access on Facebook Business Manager

  1. Go to your Business Manager dashboard, click the gear icon (Business settings) at the top right. 
    • Facebook may take you to Business Manager or Business suite – In business suite, you can click on “More business settings” 
  2. Locate Users in the left-hand column and click Partners then “+ Add” to add your agency as a partner.

You will be asked for a “Partner business ID” which you can acquire from your agency.

How to Share Admin Access on Facebook Business Manager

To give us access to the Business Manager directly below are the steps 

  1. Log Into your Business Manager then go to the People section
  2. Select “Add” and put in the email provided by your agency
  3. Select Admin Access + open advanced options and select Developer
  4. Next
  5. Facebook are currently transitioning versions;
    1.  If the “Invite” option is blue move on
    2. If not select a page > Manage page
  6. Then invite

Want to know more?

Reach out and say hello. Come experience the GIANT side.

Sign Up For More

Stay up to date with the latest happenings, learnings, events & more with our GIANT Newsletters.

Contact Us

Top Floor, The Civic Centre, Castle Hill Avenue, Folkestone CT20 2QY.

 Show me directions

 01303 240715

 Send us a message

Copyright © 2022 Sleeping Giant Media. All Rights Reserved.