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How to Successfully Onboard AI into Your Business

Seen enough surface level AI content? Let’s look at AI from a leadership perspective – Join us as we explore the journey of onboarding AI into your organisation.

From the complexities of AI integration to unlocking the incredible wins that AI holds for you and your team, you’ll explore the profound applications that can redefine your operational efficiency and competitive edge.

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What you will learn 💡

This session will discuss the impact of AI on marketing, explore the tools and technologies that can enhance your strategies, and address the key questions every marketing leader should consider.

We’ll also cover the skills gap, technical challenges, and ethical considerations crucial for successful AI implementation. Don’t miss this opportunity to gain expert insights and practical tips to elevate your marketing efforts!

Introduction to AI in Marketing: Understand the basics and the impact of AI on marketing teams.
Key Questions for Marketing Leaders: What to know and consider for effective AI adoption.
Tools and Technologies: Identify tools with genuine potential and those that are mere gimmicks.
Skills Gap: Addressing the shortage of AI-specialised professionals and its impact.
Technical Challenges: Overcoming hurdles in AI integration within existing systems.
Operational and Compliance Issues: Learning regulatory frameworks and ethical considerations.
Financial and Ethical Considerations: Balancing cost, benefits, and responsible AI usage.

Our Speakers

Luke Quilter

Co-Founder & CEO, Sleeping Giant Media

With an excess of 15 years’ worth of experience in digital marketing, Luke currently runs three businesses based in Kent and regularly lectures, coaches and teaches his expertise; specialising in search engine optimisation, pay per click advertising, social media, and business start-ups.

Tiffany Fowler Senior account manager smiling

Ant Klokkou

Co-Founder & Managing Director, Sleeping Giant Media

In his role as MD, and with over 15 years of experience in the digital marketing sector, our service delivery rests in the capable hands of Ant. A master at process, communication, and innovation, Ant collaborates with senior management to ensure seamless day-to-day operations across all departments here at Sleeping Giant Media.

While you’re here, why not check out our previous events?

navigating marketing in challenging times - acces the recording

MARKETING LEADERSHIP SERIES

AI for marketing leaders: How will AI impact your content marketing

Join our CEO, Luke, and Senior Creative Manager, Liz, for an insightful webinar that delves into the evolving role of AI content generators in marketing. Looking into AI technologies and enhancing content creation.

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DIGITAL SKILLS WORKSHOP

The Dos & Don’ts of AI in Content Marketing

Thursday 30th May 2024 @ 10am BST

Join Kitty Bushell (Creative Lead, Sleeping Giant Media) as she explores using AI in content marketing and analyses the common dos and don’ts to achieve success.

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MARKETING LEADERSHIP SERIES

Digital Leaders Decoded: 2024’s Definitive Trends in Digital Marketing

Join Luke Quilter (CEO) and Tiffany Fowler (Account Director) as they delve into 2024’s digital marketing trends, offering insights to keep you ahead of the competition. Join us for an in-depth exploration of the trends shaping the future of marketing.

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