BEYOND GOOGLE:
THE FUTURE OF AI AND SOCIAL SEARCH
THURSDAY 27TH MARCH 2025 AT 9.30AM GMT
Say goodbye to the days of ‘I’ll Google it.’ This webinar will take you beyond Google, exploring the rise of AI-driven search engines like Perplexity and Search GPT, shifting search behaviours, and how social media is changing the way we search.
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What you will learn 💡
If your search strategy still revolves around Google, you might be missing the bigger picture. AI-driven search engines like Search GPT and Perplexity are changing the way we find answers, and social platforms like TikTok and LinkedIn are carving out their own search territory. We’re exploring what happens when search meets social and why staying stuck in old habits could cost you in 2025.
What we will talk about
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- The Leading AI-Driven Search Engines of 2025: Who’s setting the standard and why it matters.
- Optimising for the future of AI search.
- How to adapt your approach to capture attention in a zero click world.
- The rise of social search platforms and what it means for your brand.
- Creating social content that performs in integrated search environments.
- AI-Driven vs. Social Search, the similarities and opportunities.
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Our Speakers
Luke Quilter
Co-Founder & CEO of Sleeping Giant Media
With over 20 years of experience in the industry, Luke has built a reputation as a thought leader, helping brands navigate the world of digital. As CEO and co-founder, Luke combines his expertise in digital marketing with a passion for education, empowering businesses to think smarter, act bolder, and achieve measurable results. Luke regularly shares his insights through talks, workshops, and leadership events, inspiring marketers to embrace innovation and drive real impact.
ANIELA ROBINSON
Creative and Social Lead at Sleeping Giant Media
As an experienced creative marketer, Aniela combines tailored design and strategic branding to craft compelling marketing campaigns that drive real results. With a strong track record in delivering impactful social media content and providing personal brand training, Aniela empowers businesses to elevate their digital marketing through organic social strategies and content performance. Her unique blend of social media expertise and design background makes her a pro at creating engaging branded content that performs with purpose.
Nikki GOODMAN
SEO Manager at Sleeping Giant Media
With over 12 years of experience in SEO and client management, Nikki is a digital marketing professional known for driving online success across diverse industries. Combining technical expertise in HTML, CSS, and JavaScript with a creative approach, Nikki crafts visually appealing, conversion-focused websites that perform well in search engines. Fluent in CMS platforms and analytics tools, Nikki uses a data-driven approach to optimise digital strategies for maximum impact.
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