Is your digital marketing gaining enough traction? Do you need it to stay ahead on track?
Join us on 18th July from 2 pm - 5 pm for our #GIANTtalks at Brands Hatch Circuit, Kent to learn how you can overtake your competitors! This is a great opportunity for you to get your business to the digital marketing finishing line and get ahead of your competitors as you learn all about the digital marketing tips and tricks you can do yourself. The talks are 30 minutes long, and are presented to you by our expert speakers, which include:
Anthony Klokkou, MD at Sleeping Giant Media - Finding Your Audience
The focus for digital is often around the clicks, the costs, and the targeting capabilities. What is often overlooked is the ability that search provides to gain a fantastic insight into your customers. In this talk, we will explore how we can use digital to identify your audience, and then take that understanding further to create dynamic creative ideas to meet your customers at the right time and in the right place. To help underpin this concept we will also run through a case study.
Alexander Ford, Development Manager at Interactive Red - Why Choosing The Right Platform Matters.
Building an online presence, or a digital home for your business is a key part to successfully communicating your brand and story to your customers. However, the foundations on which your online presence is built upon is often overlooked. In this talk will explore the huge choice of platforms that are available and discuss how these platforms integrate with one another and why this is important to your business. We will look at how we can leverage the best platforms and solutions to gain insight into your customers' behaviour and utilise this to implement content strategy and
marketing plans. To help demonstrate this concept, we will focus on case studies of the online streaming giant HBO UK and London beauty retailer Urban Retreat at Harrods.
Damon McCollin-Moore, Strategy Manager at ifour - How to Build a Kickass Brand
Before you worry about the competition, ask yourself: is your brand up to the challenge? In this Giant Talk, Strategy Manager, Damon McCollin-Moore gives you the tools to take an honest, no holds-barred look at how to build a brand that is in peak condition and ready to take on all comers.