DIGITAL MARKETING 2025
AI, CONSUMER TRUST AND SMART ENGAGEMENT
Thursday 23rd January 2025 | 9:30am – 10:30AM
Think you know where digital marketing is headed? Think again. In this webinar, we’ll explore the strategies, AI innovations, and emerging technologies that will completely reshape your marketing in 2025.
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What you will learn 💡
Discover what’s next for digital marketing in 2025 with a focus on the trends and strategies that will drive success. From leveraging AI to crafting evergreen content that cuts through the noise, this webinar will help your brand stand out. Gain insights on adapting to tools like Google’s Gemini 2.0, delivering personalised campaigns at scale, and building trust in a world where ethical consumerism and data privacy are front of mind. Whether it’s video advertising, shifting KPIs, or smarter content strategies, you’ll leave with practical takeaways to elevate your marketing.
What we will talk about
- The biggest trends shaping digital marketing in 2025, from AI advancements to evolving consumer loyalty.
- How to streamline your strategy and focus on quality over quantity.
- The impact of Google’s AI Overviews and Gemini 2.0 on SEO strategies.
- How to leverage AI and machine learning for hyper-personalised campaigns.
- Proven tactics for building trust and driving meaningful engagement.
- The rise of CTV ads, shoppable videos, and multichannel campaigns.
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Our Speakers
Luke Quilter
Co-Founder & CEO of Sleeping Giant Media
With over 20 years of experience in the industry, Luke has built a reputation as a thought leader, helping brands navigate the world of digital. As CEO and co-founder, Luke combines his expertise in digital marketing with a passion for education, empowering businesses to think smarter, act bolder, and achieve measurable results. Luke regularly shares his insights through talks, workshops, and leadership events, inspiring marketers to embrace innovation and drive real impact.
Steven Westgate
Head of Content at Sleeping Giant Media
Steven Westgate is an enthusiastic Head of Content & Digital Strategy with a passion for creating dynamic content that captivates audiences and drives digital transformation. With a flair for storytelling and a keen eye on digital trends, he excels in crafting strategies that amplify brand engagement and spark growth. Steven has led high-performing teams and collaborated with industry giants like Unilever, Clarins, and Campari to deliver impactful results. His dedication to innovation make him a go-to expert for brands looking to elevate their digital presence.
Kathryn Bevan
Head of SEO at Sleeping Giant Media
CHRIS HIRLEMANN
Associate Director of Data and Insight of Sleeping Giant Media
Working with us since 2011, Chris has seen his fair share of digital changes and has kept us at the forefront of data-based innovation for over a decade. Chris specialises in tag management, Conversion Rate Optimisation (CRO), Paid Search & Paid Social and spends his time helping businesses in all sectors make sure that they’ve got the best possible data to make informed decisions for the future of their online efforts.
YUMNA KUMRAN
Paid Lead at Sleeping Giant Media
Yumna helps brands maximise their digital potential through expertly crafted PPC strategies. She specialises in using data and creativity to create campaigns that drive engagement and ROI. With a keen eye on industry trends like AI-driven advertising, video innovations, and omnichannel marketing, Yumna ensures impactful and sustainable campaigns that deliver success.
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