How To Compete With Competitors Who Have Larger PPC Budgets

How To Compete With Competitors Who Have Larger PPC Budgets

How To Compete With Competitors Who Have Larger PPC Budgets

How To Compete With Competitors Who Have Larger PPC Budgets

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Read the transcript of this episode of Giant Wednesday... 👇

It’s inevitable, there will always be someone out there able to splash more cash than you, that’s just how it is in the world of digital marketing. 

And when you want to drive great results from PPC advertising for your business, having less budget than your competitors can seem like you’re pedalling just as hard but not getting very far at all… 

Well, don’t let your competitors get you down when they start driving your cost per clicks up…  

Learn how to compete with your competitor’s budgets with clever ad strategies in this week’s episode of GIANT Wednesday.

 

Hi, I’m Beth from Sleeping Giant Media and I’m here today to talk to you about working with smaller budgets than your competitors when it comes to your PPC advertising, and how a little can get you a long way, if you’re clever about it. 

If you like what I have to say in today’s video then make sure to subscribe to our channel where we release digital marketing skills-based videos every week! 

 

So, you’ve found yourself having to compete with competitors who have a much larger PPC budget. 

You’re starting to feel uneasy at the thought of how much money they are spending compared to you – there’s no way you can even begin to think about beating them and their seemingly bottomless budget?! 

Well, before you start to feel hopeless, relax! And take comfort in the fact that we are here to share with you how to compete with the big dogs who have seemingly invaded when you check your auction insights one morning…

So, without further ado:

 

Number 1: Stop trying to get your ads to appear above your competitors

 

Wait a sec, Doesn’t this go against everything we work for?! Actually no… 

This might seem counterintuitive. And it might be super tempting to try and beat them at their own game! 

But – chances are you don’t have concrete proof that your competitors are actually getting any return on investment with those ads. And if you do… how? 

Worst case scenario, they’re totally crushing it. But in the event, they’re not (which is much more likely!) don’t go wasting your budget trying to get your ads to appear higher than theirs. 

Sit under them, just because your ad might be lower than theirs, doesn’t mean that it isn’t the one that catches the user’s eye first – optimise your ad and try to attract the user in a way that screams you’re just as good.

Besides, the better your click-through rate, the better your quality score which can eventually mean a better position than those annoying competitors who are paying more than you…

Budget and what you can afford to pay for your clicks isn’t everything, relevancy and user experience is… and Google will recognise that! 

 

Number 2: Get more specific with your ad copy

 

As we all know with marketing, getting specific and appealing to your audience is usually the best step forward. 

 By getting more specific with your ad copy, you give your potential customers greater value.

 Ad copy that is value-driven will always perform better and can help highlight why opting for your business might be better than that other brand who has more generic ads and landing pages.

 Well written ad copy can be the difference between a click for you or a click for a competitor, it’s one of the most important deciding factors in a users click decision. 

 This is your chance to show off a bit, tell them about the great offer you have going at the moment, highlight the fact that your customer service is amazing, let them know about the unique product or service you have! Show your customers what it is about your brand that’s so special with enticing language and strong call to actions. 

 

Number 3: Focus your ads, target long-tail keywords rather than shorter broad terms

 

Having a bigger account with a bigger budget typically means a lot more work and time is needed to optimise everything.

The big dogs are likely to have a team looking over huge accounts with tons of keywords, running multiple ads directing to who knows how many landing pages.

As a smaller business, with less budget, you can take the time to target specific keywords and key terms that your bigger competitors might miss because it’s not as obvious or is a little too niche.

In fact, there’s even value in targeting low volume keywords (which we’ve covered in a previous episode of Giant Wednesday) and that might be something that gives you an advantage over competitors.

 

Number 4: bid on high-volume keywords, but it’s all about the timing

 

This doesn’t mean that you shouldn’t be bidding on high-volume keywords. 

In fact, high volume keywords can help you build out those super targeted and specific campaigns of yours, they expose those high converting keywords that your competitors might be missing.

But, we all know how quickly that budget can be spent if you’re not hot on it. Which is why you need to be strict on when and how long you bid for. 

 Spend some time analysing the data of your ads account. What time of the day do you see the most success? What are the most engaging days of the week? Google ads have some super clever targeting settings which allow you to adjust bids and ads being served based on different days of the week and even time of day, you’ll get that all-important exposure by just being more clever about how and when your ads serve without running your budget dry.

Being heavy on the negative keywords that are applied to your campaign can help too, cutting out any potential waste of budget on users who aren’t looking for what you offer. It’s super important to keep your account tidy, so do those checks and negative out irrelevant terms. 

 

Number 5: Don’t forget about your landing pages

 

It can be so easy to get caught up in getting those clicks and competing against the big boys that you forget about what happens once you DO get in front of the right people.

The user’s journey once they arrive at your site is so important! After all, just because they’ve clicked, doesn’t mean it’s a sure thing that they’re going to convert…

By having the freedom of choosing the landing page especially for your PPC audience, you have the ability to send users to your highest converting landing pages, encouraging them over the conversion finishing line. Having this freedom also allows you to create specific PPC landing pages, if you want. To include some great unique selling points for your business, it gives you the ability to show off a bit, add reviews, testimonials and other engaging content to show the user that you really are the right fit for them.

 Remember, the better your quality score gets over time, the less your overall campaign costs will be which means more budget to spend across other keywords!  

Your landing pages don’t have to be perfect from the get-go. You can experiment with them and run A/B split testing to see which page works best before you adjust your campaign according to your findings. 

In fact, I’ll link in the YouTube description below to an episode on making unbelievable landing pages AND split testing so you can keep on learning today, lucky you! 

 

And there you have it, five pieces of advice from me to you on how to match up (if not better) than your competitors that may have a larger PPC budget than you. 

Remember – it’s not always about how much budget you have to spend, it’s about how you spend it that matters.

So, hopefully, you’re now ready to go optimise everything you’ve been doing and adapt your PPC strategy to compete successfully. !

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Display Advertising: Best Practices & Advice To Be Effective

Display Advertising: Best Practices & Advice To Be Effective

Display Advertising: Best Practices & Advice To Be Effective

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Transcript:

Right place, right time. That’s the goal in life, right?

That kinda thinking should apply to your adverts too, appearing in front of the right people when they’re looking to convert or when they need to discover you exist!

And guess what will help you achieve that? Yep, display ads. So lets up your game and hit those objectives.

Get ready to display your knowledge, because Wednesdays are about to get GIANT.

 

Hello, my name is Max and welcome to Giant Wednesday, the only place to be to discover the wonderful world of digital marketing. Don’t forget to subscribe to our channel and post your comments below.

Display advertising is a super powerful way of getting your voice heard online.

It lets you create a whole host of different ads, and place them on websites relevant to what you’re offering 

In fact, there are over three million websites, over 650,000 apps, and placements on Google properties such as Gmail and YouTube for your adverts to appear on.

SO much potential!

And of course, if it’s done right, you may just see a massive increase in relevant traffic to your website.

But how do you nail display advertising? How do you get the most out of them?

Here’s five pieces of advice…

 

Number 1: Make it eye-catching

I want you to think about all the adverts you see online EVERY SINGLE DAY.

Yep. There’s a lot. But how many can you actually remember?

How many made you stop mid-scroll and take action?

If you want your display ads to stand out, you have to make it eye-catching.

Design them to have a clear focal point and think about how they’ll look in various areas of a page.

Make them so awesome that even someone mid-mindless scroll would stop and look.

A lot of the common ad sizes are pretty small, so too much information in one little space can quickly become confusing.

You want to keep the messages, imagery and call-to-actions (CTAs) simple and focused on the core goal.

White space is your friend here.

Number 2:  Use high-quality images

A photo is worth a 1000 words, blah blah blah.

But hey, it’s true and applies to display ads.

Images help users understand your business, products and brand. And if your brand is strong enough, they’ll be able to spot you a mile off. 

Good imagery is a critical factor in ads that perform well.

So, for the best results, you’ll want to avoid imagery that is blurry, skewed, upside-down, unclear, has a border, is colour-inverted or excessively filtered.

Flip that and your imagery should be in focus, easy to see, not warped, have no borders and not include any kind of face tuning.

It’s not the same as your Instagram. Believe me.

 

Number 3: Make the most of smart bidding

Smart bidding uses machine learning to optimise for your goals.

To do this, Google looks at historical search behaviour, contextual data & millions of signals to predict how likely it is that an action will occur. 

Using this information, it will then increase your bids when that action seems more likely. 

Sounds good, right?

We’ll explain smart bidding in another episode, so make sure you subscribe to be notified when that’s released!

 

Number 4: Manage your placements

Managing your placements is a great shout if you want to be more targeted with where your ads appear.

Within the display network, you can add sites as managed placements if you know that’s where a lot of your customers spend their time. Such as a certain news outlet.

You can also look at what sites and apps your ads are appearing on currently, and vet them for relevance.

You can also do this to check the sites are true to the culture of your business and what you represent as a company.

After all, brand is important!

Just as you can set target placements, you can also exclude placements where you don’t want your ads to show, so it’s worth looking at where you’re currently appearing.

 

And now, Number 5: Review performance

If you want to know if something is working, then you have to check the performance.

As a wise man once said, “If you don’t measure it, you can’t manage it.”

Google recommends that you swap in new assets and pause low performing assets every two weeks. Ensuring you don’t waste time and effort on ads that aren’t achieving your goals.

This allows you to spot opportunities to optimise your campaigns and make improvements.

Just make sure you don’t change or remove all of your assets at once because this may cause a significant drop in performance, and no one wants that.

 

And they were our five top things to consider when it comes to using display advertising like a pro!

With the potential to get in front of such a massive scope of people, and relevant people at that, display advertising is an amazing opportunity for businesses who want to see results fast.

There’s a never-ending scope of things to learn about paid advertising, and we’re here to show you how.

So, that’s it for today, go forth and comment your views – give us a like and subscribe to see more great digital and marketing content every week.

Thanks for watching, and we’ll see you next time for another GIANT Wednesday.

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Low Monthly Search Volume Keyword Targeting: It’s Worth It! 👍

Low Monthly Search Volume Keyword Targeting: It’s Worth It! 👍

Low Monthly Search Volume Keyword Targeting: It’s Worth It! 👍

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Transcript:

Hands up, who hates doing something only to find out it’s a COMPLETE waste of time? 

Well, when it comes to SEO, the thought of spending your time working away on something with a really low monthly search volume can seem like a waste.

But guess what? It’s not. Let me tell you why.

Get ready to target the unpopular, because Wednesdays are about to get GIANT.

 

Hi, my name is Juliette and welcome to Giant Wednesday, the only place to be to discover the wonderful world of digital marketing. Don’t forget to subscribe to our channel and post your comments below.

So, low monthly search volume keywords – not something you should be ignoring.

For most SEO experts, the ultimate gold mine is finding a high-volume, high-converting and low-competition keyword.

What better than an influx of organic traffic that’s actually interested in what you’re offering?

These kinda high volume keywords soon become a priority when SEOs conduct their keyword research and, because of this, low volume keywords are often overlooked.

No one wants to overlook the little guy – especially when they’re potentially able to bring you the most relevant traffic.

Low volume keywords give you an opportunity to target terms that are highly relevant and likely to be untouched by your competitors! Bonus. 

Now, with this kind of targeting you are not likely to see an influx of thousands of new users per month, although that does, of course, depend on your product.

But you’ll have a pretty great chance at ranking for a term which might even result in the small number of searchers converting.

Skipping these low volume keywords may mean you miss out on conversion-ready traffic, and gives your competitors the chance to snag the traffic you want. You don’t want to have regrets, do you?

But the value of targeting these keywords goes beyond beating your competitors and driving more traffic.

In fact, incorporating them into your SEO strategy has benefits like:

Niche interests – low volume keywords gives you the opportunity to build interest around a small or new niche – you might find a new customer base this way!

Being super-duper relevant – long-tail keywords are typically low volume, but extremely relevant. And of course, the more relevant, the more likely you are to get the conversions you dream of.

Earning back the dollars – everyone likes a good return on investment, right? Well, low volume keywords can drive conversions that, if you’re clever, can offset the cost of the content and work you’ve put into it.

Fingers in all the pies – targeting a few low-volume keywords gives you more potential Google real estate and, hopefully, more traffic potential.

Have I sold these little guys to you yet?

Before you started this video you were probably of the opinion that there are some keywords out there that are just not worth your time. And yeah, you’re still right. 

You can still waste your time targeting low-volume keywords if you don’t do your research and invest the right amount of time in the right places.

Most importantly then, is relevancy. 

Your keywords need to be super relevant to your audience’s interests. 

If you don’t do it, don’t try and trick people into your site by saying you do! That’s not cool man.

If you’re interested in learning how to optimise your website for search engines, to make sure you have a chance at ranking for these keywords, then check out our optimisation checklist.

And that’s me telling you not to skip these opportunities because they aren’t a waste of time or money when done properly.

Go after low hanging fruit, target as many relevant keyword variations you can and always monitor the ROI.

You might find some of these low volume keywords pay off in many ways.

So, that’s it for today, go forth and comment your views – give us a like and subscribe to see more great digital and marketing content every week.

Thanks for watching, and we’ll see you next week for another GIANT Wednesday.

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Split Testing: What It Is & How To Be Effective To Increase Conversions

Split Testing: What It Is & How To Be Effective To Increase Conversions

Split Testing: What It Is & How To Be Effective To Increase Conversions

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Transcript:

You’ve only got one chance to make a first impression… 

The powers of split testing mean you get to try both those chat up lines… or *ahem* call to action in your marketing.

Now make like a banana and split, because Wednesdays are about to get GIANT.

 

Hello, my name is Sai and welcome to Giant Wednesday, the only place to be to discover the wonderful world of digital marketing. Don’t forget to subscribe to our channel and post your comments below.

We’re here today to look into what split testing is, what it allows you to do and the things you can achieve with some clever tactics.

Split testing, by definition, is a method of conducting controlled, randomised experiments which in the wonderful world of the internet allows us to better understand our audience’s behaviours.

It’s all about comparing two different versions of something and determining which one works better – using that information to make sure you make the relevant tweaks and changes necessary to move closer towards your goals.

So, if you’ve ever wondered whether your call-to-action wording is quite right, or whether an image of a kitten or a baby in your ad is more likely to get clicks… then wonder no more.

If you find your audience is more likely to complete an action when you use a certain colour text, or a certain tone of voice, or maybe like I said… they prefer kittens to babies, then you can use the knowledge gained from the split testing to inform your future marketing.

Running these split tests helps take the guesswork out of marketing – allowing you to make decisions based on hard facts.

Most digital advertising platforms make setting up split testing easy as pie but if you need advice on a specific platform then leave us a comment below and we’ll lend a helping hand. 

But let me share with you some split testing top tips… try saying that five times faster.

 

Number 1: One is a magic number

To make your life easier and to really split test your content then you should only really change one thing between your original and amended variation.

This will help you to pinpoint exactly what resulted in increased performance.

If you just try different fonts, then you’ll get a feel for which one resonates with your audience best. But if you change the fonts, the call to action, the colour and the picture then you can never be truly sure which was the winner in the situation…

This won’t always be possible, I get that, but make sure you try to keep track of what you’ve changed and where so it isn’t a wasted effort!

 

Number 2: Focus on the call to action

So now you’re wondering… what one thing should I change to REALLY test my awesome marketing capabilities?

Well your call to action is the best place to start. And by George I hope you’re using them in your marketing…

The way these are worded can have a huge impact on whether or not your audience will resonate and take action. Some might like a more forceful approach, some might like it subtle but you won’t know until you try.

These are the things that have a big impact on conversions – hence a great place to start your split testing journey.

 

Number 3: Trust your own data

A big mistake we often see is those basing their activities on things they’ve seen working for others around them. This is a big no no. 

Just because someone else found that red buttons worked better than blue doesn’t mean the same will apply for you.

You could have different products, different audiences, different locations… no two businesses are the same despite how it might look at times.

Use your own data found through analytics software and past experiences to determine your activity.

 

Number 4: Go big or go home

Google one famously tested 41 different shades of blue to determine which performed the best… damn.

However, unlike those guys, most people don’t have the time and resources to commit to such intense testing on such… small matters.

Instead of whacking out those paint samples, try to focus on testing variations that are likely to make the most GIANT impact on your conversion rate.

 

And finally, number 5: test, test and test again

Something important to remember is that when it comes to split testing, not every variation you try is going to work.

In fact, the amends you make to test things out might make things worse! It’s a gamble – but it’s worth it.

If things go wrong then it’s back to the drawing board with you, time to try something else.

There is always something to test – just because you do see success with your first variation doesn’t it’s the best it could be.

So as long as you strive to be the best, just like me, then you should be in for split testing splendour.

 

And that’s my advice for smashing your split tests. Focus on one thing at a time, get creative with your call to actions, trust in yourselves, go big or go home and most importantly, keep up that testing.

You can’t go wrong with split testing, because there’s always an opportunity to get it right.

So, that’s it for today, go forth and comment your views – give us a like and subscribe to see more great digital and marketing content every week.

Thanks for watching, and we’ll see you next week for another GIANT Wednesday.

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What Makes A Good Conversion Rate In Marketing?

What Makes A Good Conversion Rate In Marketing?

What Makes A Good Conversion Rate In Marketing?

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Transcript:

When it comes to conversion rate, what is the magic number? 

No, I’m not talking about how many euros you can get for your pound, I’m talking marketing. Duh.

What’s the rate you should be aiming to achieve in order to make your boss, the client and yourself happy? What will make you feel proud?

Well, hold on to your metrics, because Wednesdays are about to get GIANT.

 

Hello, my name is Ant and welcome to Giant Wednesday, the only place to be to discover the wonderful world of digital marketing. Don’t forget to subscribe to our channel and post your comments below.

Ok so we’re here to talk about conversion rate so let’s quickly cover off what it is.

Well, to start with is something I like to call a “most wanted response”.

It’s often misunderstood that conversion rate has to be based on a sale you’re making or action you’re driving. But that’s not true!

Ultimately, it’s likely that whatever you’re tracking will be about delivering some sort of business value and this isn’t always e-commerce based.

That’s why we talk about the MWR or the “most wanted response”.

This is the action you feel is most valuable to you and your needs, but most importantly, what you want users to do when they get to your site.

This could be downloading a whitepaper, filling in a form, calling through to make an enquiry and of course, it can be something e-commerce related such as making a sale.

The most important thing when setting a conversion is to ensure that whatever you choose has business value and is worth measuring. Something that is agreed across all stakeholders that you’ll be reporting to.

If you don’t agree that it’s a valuable metric to report on then what’s the point?

Make sure what you track is something everyone values from so not to waste an opportunity.

Once you’ve figured out your most wanted response, it’s time to set up a conversion point, a goal or an event in Google Analytics and start tracking.

This is the bit we all love, and once you start tracking you can gain a better understanding of what is working and what could be done better. That’s the point, right?

But anyway, you’ve stuck with me, so now to actually delve into what a good conversion rate is.

And, I’m sorry to have strung you along… but the answer is there is no such thing as a good conversion rate.

Now don’t up and leave, understanding why is very important

Conversion rate is not static. It’s not fixed and it should always be progressing and developing.

I mean sure, a conversion rate of 100% would be beautiful – but we’ve got to be realistic and if you’re measuring a metric at that value then it’s probably not the right one…

Now it’s not to say there isn’t a required baseline which may be understood as ‘good’ if you achieve it, but that will be absolutely unique to your business and your commercial model.

An example to illustrate my point…

You own a website that sells red shoes and are spending £100 a day on pay per click advertising to drive roughly 200 people to your site.

Every time you sell a pair of shoes there is a margin of about £10.

To get that margin you’re spending £100 to send those 200 visitors to your site. So you need to make at least £100 to break even.

That’s the equivalent of ten sales, so if you know that you need to achieve ten sales from 200 visitors then the required conversion rate is 10/200 as a percentage so that’s… 5%!

In this instance, you could very well say that is a “good” conversion rate target to start with. But the reality is that you should never settle because all you’ve done is set a benchmark.

When we do talk about “good” conversion rates, we talk about the trend. Is the conversion rate developing and progressing through optimisation? Is it up year on year?

On top of this, you’ve got to be respectful of the things that will impact your conversion rate, positively and negatively.

For example, competitors entering the market, your prices changing and adding delivery charges, could all have a negative impact on your rate so you’ll need to continually adjust your benchmark. 

 

So, in true marketing style, you’ve got to optimise. Here are three tips for you.

Number 1: Keep it simple.

Users don’t like to work hard – make the process to complete your most wanted response as easy and as quickly as possible.

Number 2: User experience.

We all like to have good experiences online whether that be through site speed or design, so keep these in mind to help people convert and encourage return visitors.

Number 3: Test and test again.

Any form of optimisation and usability testing should not be a one-off thing. Change something, track the change and review the results. Make a decision on success and keep testing.

 

So yeah, sorry but there is no such thing as a good conversion rate. There’s just a drive to constantly strive to be better and better and better. 

That’s it for today, go forth and comment your views on this and give us a like and subscribe to see more great digital and marketing content every week.

Thanks for watching, and we’ll see you next week for another GIANT Wednesday.

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5 Ways to Make Your Website Mobile-Friendly

5 Ways to Make Your Website Mobile-Friendly

5 Ways to Make Your Website Mobile-Friendly

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Transcript:

Smartphones are taking over the world!!!

Stats show that up to 70% of web traffic comes through a mobile device and 89% of people would recommend a brand after having a positive experience on a mobile, so can you afford to lose out on that much traffic? 

Making your website mobile-friendly is the key to success in today’s digital world – and the digital world of the future. But it doesn’t have to be difficult – and we’re here to help.

Get your smartphone’s ready, because Wednesdays are about to get GIANT.

Hello, my name is Sam and welcome to Giant Wednesday, the only place to be to discover the wonderful world of digital marketing. Don’t forget to subscribe to our channel and post your comments below.

Making your website mobile-friendly is a must if you’re looking to see success online.

It’s been a few years now since mobile phones knocked desktops off the top spot when it came to overall internet usage – yet you can still come across websites that haven’t been optimised for mobile devices.

It’s 2019 people – the time has come. 

Fortunately, for those who are a little late to the party, or for people just launching their digital presence, there are a few simple ways to get your mobile site up to standards. 

So sit tight as we cover 5 ways to help ensure that your website is mobile-friendly.

Number 1: evaluate where you’re at

Before you start making changes to your site, first evaluate where you’re at right now.

Use things like Google’s Mobile Friendly Test to check how easily a visitor can use your page on a mobile device – and see how you score. 

The beauty of running the mobile friendly test, is the fact that it will flag areas of improvement, that should give you a steer on how close you are to the mark of ‘mobile friendliness’.

You can also use responsive design checkers to show you what your website looks like on different devices, which can help to point out areas to improve. 

Number 2: make it responsive 

On the topic of responsiveness, mobile devices have much smaller screens than desktops, which come with their own considerations in regards to website design.

In order to be eligible to receive a “mobile-friendly website” label from Google, make sure your site is responsive.

This means that your content will resize to the screen automatically – and prevents mobile users from having to scroll around or zoom excessively, causing a bad on-site experience. 

 

Number 3: optimise for tap targets

Tap targets are elements on a site that users interact with – such as nav bars, menus, buttons etc. Not actual taps, disappointingly. 

Make sure that they have enough space around them so that a thumb or finger wouldn’t accidentally tap something else when a user tries to interact with it. 

Do the same when you’re adding things like CTAs or internal links – give them space. Don’t crowd their bubbles.

 

Number 4: speed can be impressive

Number 4: speed can be impressive

As Google says, “A slow mobile site limits your business” – and nobody wants that.

In fact, statistics time. 10 years ago Amazon found that every 100ms of latency cost tehm 1% in sales. Google found that an extra half a second meant a 20% drop in traffic. AND, a stock broker could lose £2.5 million in revenue per millisecond if their platform is just 5 milliseconds behind… EEK.

Make sure that your site loads quickly and efficiently on mobile devices to prevent losing traffic, customers and your cool. 

53% of mobile users will leave a page that takes longer than 3 seconds to load – so keep this in mind when you’re optimising. 

And on that note….

Number 5: Compress, compress, compress 

Images and other visual content usually take the longest to load on web pages, but fortunately they’re also relatively easy to optimise. 

Review your visual content and make sure it’s all required with no unnecessary straglers, and then work to compress them – reducing their size without compromising on quality.

Also think about what content shows straight away, or ‘above the fold’, and focus on that in order to make a good first impression.

And that’s our top 5 for today! There are plenty of other things that you can do to appease the mobile gods, but remember that Mobile-friendliness is no longer a ‘nice to have’ – it’s a must if you want to see your business continue to grow and flourish in the online world. 

Going into your digital efforts with a mobile-first mindset is a sure-fire way to ensure that users have a great experience on your site, no matter what device they’re using.

 

So, that’s it for today, go forth and comment your top tips for making your site mobilicious, and give us a like and subscribe to see more great digital and marketing content every week.

Thanks for watching, and we’ll see you next week for another GIANT Wednesday.

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