Case Study: Improving High Streets With Digital Marketing

Closing The Digital Skills Gap With Digital Marketing Workshops

High street retail is not dying. It’s simply in need of a modern-day digital evolution.

The success and growth of online shopping and eCommerce giants is often a contributing factor in the current decline in high street stores and business success.

It’s clear that the online world is dominating in what was previously a brick and mortar environment. So with that in mind, it’s clear that having an online presence is no longer a luxury, but a necessity. 

There’s been a shift in the way we live and it’s more important than ever to keep up with that if we want to see local business flourish in ways it deserves.

In 2019, Sleeping Giant Media hosted two evening workshops for local high street retailers aptly named “Digital High Street”. These two sessions, free for those in the local area (Kent) were aimed at providing these businesses with the skills needed for digital marketing in order to grow their online presence.

One of the small, independent businesses that attended was Colin from The Quarter Masters, a store that predominantly sells clothing – working with local artists to create unique designs and harbour the creative talent in Folkestone, Kent and surrounding areas.

Hear what he had to say about the digital skills training he was provided, how it helped him realise how to transform his business, and how he applied those digital skills to bring his business a few steps further into the 21st century.

“9 times out of 10 people will come into the shop and ask if we’re online as well.”

The workshops for ‘Digital High Street’ covered an array of topics that would provide the digital marketing skills necessary for digital transformation. For example, topics covered include: 

Engaging with current customers & working efficiently:

Adwords Express

Local Display Advertising

Advanced local social media (Facebook ad manager)

Engaging with content online

Closing the Digital Skills gap is something team GIANT have been working towards since it was addressed in a Government Paper in 2016. Something that Giant Campus was set up to do primarily, and has been successful in over the last few years through its regularly delivered digital marketing skills training from industry-leading Search, Social Media, Analytical and Creative experts. As well as a project it worked on with Google and their Digital Garage eLearning platform to write educational copy for the platform, and the assessment methods for the certification.

interested in digital skills training and workshops?

Giant Campus hosts a regularly scheduled set of digital skills training courses. Topics covered in these training sessions include; search engine optimisation, pay per click advertising, social media marketing, content creation and content marketing, analytics and data and LinkedIn for business.

The digital skills trainer are also available for bespoke training requests, hosting training across the county, country and globe on an array of digital themed topics.

want to see how else we’ve grown businesses using digital marketing?

We work with all types of business. With a huge array of experience in different sized businesses, different sectors, different budgets and different approaches to digtial, we’ve been able to see some GIANT success with client accounts.

When possible, we like to document the wins in the form of a case study so those curious about digital marketing can see how it’s helped businesses similar to theirs.

You can take a look at our case studies on our website.