Spraying the Competition with Spray Direct
How Spray Direct Increased Digital Visibility & Sales
Spray Direct partnered with Sleeping Giant Media to awaken their marketing potential. Spray Direct is a leading supplier of professional paint spraying equipment, providing high-quality tools and accessories to tradespeople, businesses, and DIY enthusiasts. With a focus on expert advice and top-tier products, they help customers achieve the perfect finish.
THE CHALLENGE
Spray Direct wanted to:
- Improve online visibility and attract more customers
- Drive high-quality traffic to their website to increase sales
- Strengthen their digital marketing strategy to stay ahead of competitors
OUR APPROACH
To help Spray Direct optimise its digital presence, we:
- Enhanced website content and structure to improve search rankings
- Developed a targeted PPC strategy to attract relevant customers and maximise conversions
- Implemented SEO tactics to boost organic visibility and authority
- Refined tracking and analytics to measure performance and guide ongoing improvements
THE CHALLENGE
Spray Direct wanted to:
- Improve online visibility and attract more customers
- Drive high-quality traffic to their website to increase sales
- Strengthen their digital marketing strategy to stay ahead of competitors
OUR APPROACH
To help Spray Direct optimise its digital presence, we:
- Enhanced website content and structure to improve search rankings
- Developed a targeted PPC strategy to attract relevant customers and maximise conversions
- Implemented SEO tactics to boost organic visibility and authority
- Refined tracking and analytics to measure performance and guide ongoing improvements
The Results

Increased website traffic from high-intent customers

Improved engagement and conversions, leading to more sales and enquiries

Higher search rankings for key paint spraying products and industry terms
By combining SEO, PPC, and a data-driven marketing approach, we helped Spray Direct expand its digital reach, attract more customers, and strengthen its position as a leader in paint spraying equipment.
