The Client: Spray Direct | www.spraydirect.co.uk

We worked with Spray Direct on social media activity, as well as optimsing for SEO and PPC activity.

Read on to see how we did GIANT things for them.

“We have been making great strides in growing not only traffic to the site, but also the growing revenue that the traffic is generating.”

The Services

In the time working with Spray Direct, Sleeping Giant Media have provided the experts with the following services;

– SEO optimisation

– PPC optimisation

– Social media activity

The Brief

Spray Direct were looking to improve their social media activity, driving engagement and brand awareness to help achieve a number of goals and objectives. This paired nicely with SEO and PPC best practices to make the experience all rounded for potential customers.

The Approach

Prior to working with Sleeping Giant Media, the social media activity from Spray Direct were of products and occasional offers – similar to what competitors were doing, realised through competitior analysis being conducted. Whilst Spray Direct’s following were enjoying that content, it got rather repetitive and drop offs were noticed when things got too sales focused.

By looking at the information given to the agency from the client, through things such as the proforma, a Creative Workbook was generated so it was possible to better understand the Spray Direct customer/fan base. With this work in mind, the agency started to test the water by searching for relevant guides and videos related to painting and decorating, particularly spray gun painting, making sure not to overtly show products the business did not sell, or promote competitior websites. This content was then posted alongside products and services posts – helping promote Spray Direct as a source of valuable knowledge and expertise.

A new type of content was then planned with a focus on industry events and news, inspiring people to share their opinion and expertise in the field. All inspiring great engagement across the Spray Direct social media channels, and allowing Spray Direct to position themselves as a sociable business. This work found that the social followings enjoyed more light-hearted and informal posts, opening the opportunity to post industry-related memes, GIFs and videos to drive further engagement.

Working closely with Spray Direct, competitions and paid posts such as product carousel ads were created to promote them. These had major social and monetary success. All combined, the success in growing the social platforms was GIANT.

“Aside from the social activity, we also work with Spray Direct on both PPC and SEO. We have been making great strides in growing not only traffic to the site but also growing the revenue that the traffic is generating. We have been working with the client for a number of years and progress has been made thanks to their open-mindedness to trying new things and the great communication we have.”

Sleeping Giant Media