Showcasing Art Online with Folkestone Triennial

How Folkestone Triennial Increased Digital Visibility & Engagement

Folkestone Triennial partnered with Sleeping Giant Media to awaken their marketing potential. Folkestone Triennial is one of the UK’s most celebrated public art festivals, bringing world-class contemporary art to the coastal town of Folkestone. The event showcases site-specific installations, attracting visitors, artists, and cultural enthusiasts from across the country.

THE CHALLENGE

Folkestone Triennial wanted to:

  • Increase online visibility and engagement in the lead-up to the event
  • Drive more traffic to the website to promote exhibitions and installations
  • Strengthen their digital marketing strategy to attract visitors and build anticipation

OUR APPROACH

To help Folkestone Triennial maximise its digital presence, we:

  • Optimised website content and structure to improve search rankings
  • Developed targeted PPC campaigns to attract event-goers and art enthusiasts
  • Implemented SEO tactics to boost organic visibility and engagement
  • Refined tracking and analytics to measure performance and refine strategy

THE CHALLENGE

Folkestone Triennial wanted to:

  • Increase online visibility and engagement in the lead-up to the event
  • Drive more traffic to the website to promote exhibitions and installations
  • Strengthen their digital marketing strategy to attract visitors and build anticipation

OUR APPROACH

To help Folkestone Triennial maximise its digital presence, we:

  • Optimised website content and structure to improve search rankings
  • Developed targeted PPC campaigns to attract event-goers and art enthusiasts
  • Implemented SEO tactics to boost organic visibility and engagement
  • Refined tracking and analytics to measure performance and refine strategy

The Results

Increased website traffic and engagement in the lead-up to the event

Higher search rankings for key exhibition and festival-related terms

Improved audience engagement, leading to greater awareness and attendance

"Sleeping Giant Media has helped us refine our digital strategy, increasing our online presence and engagement. Their expertise in SEO and PPC played a key role in driving awareness and attendance for the festival."

By combining SEO, PPC, and a data-driven marketing approach, we helped Folkestone Triennial attract more visitors, increase engagement, and reinforce its reputation as a premier public art festival.

SUCCESS STARTS HERE