Prescribing Success with Patient Safety Learning

How Patient Safety Learning Boosted Engagement with Google Grants

Patient Safety Learning partnered with Sleeping Giant Media to awaken their marketing potential. Patient Safety Learning is a charity dedicated to improving patient safety by leveraging the skills, experience, and enthusiasm of healthcare organisations, professionals, and patients. They developed the hub – a free, award-winning platform where people can learn, share, and collaborate on patient safety initiatives.

THE CHALLENGE

Patient Safety Learning wanted to:

  • Increase traffic to the hub to raise awareness and engagement
  • Attract meaningful users who would actively engage with knowledge-based articles and communities
  • Adapt to trending healthcare topics that could drive fluctuations in content demand

OUR APPROACH

To help Patient Safety Learning maximise its digital presence, we:

  • Set up and managed a Google Grants account to access free ad credits
  • Built a structured campaign that allocated budget effectively based on trends
  • Used keyword research and machine learning to target relevant users
  • Defined engagement-driven goals (e.g., session duration, pages visited) to optimise for meaningful traffic

THE CHALLENGE

Patient Safety Learning wanted to:

  • Increase traffic to the hub to raise awareness and engagement
  • Attract meaningful users who would actively engage with knowledge-based articles and communities
  • Adapt to trending healthcare topics that could drive fluctuations in content demand

OUR APPROACH

To help Patient Safety Learning maximise its digital presence, we:

  • Set up and managed a Google Grants account to access free ad credits
  • Built a structured campaign that allocated budget effectively based on trends
  • Used keyword research and machine learning to target relevant users
  • Defined engagement-driven goals (e.g., session duration, pages visited) to optimise for meaningful traffic

The Results

+168% increase in conversions

+162% more users to the hub

+233% increase in impressions

"We were hesitant about embarking on this initiative as we did not really know what return we would receive on our investment with Sleeping Giant Media. We were very pleasantly surprised. The team guided us extremely well and set everything up in a logical way so that we can now manage it ourselves if we want to. The traffic to the site has been boosted significantly, and there are other bonuses such as lots of information on the search terms that people are using to find our ads. That has helped us refine both our main content and our metadata."
Clive Flashmam

Chief Digital Officer, Patient Safety Learning

Over five to six months, we saw consistent month-on-month improvements, with conversions increasing by 35-50% each month. By the end of the project, the Google Grants account was fully utilising its $10k monthly budget, driving around 400 unique visitors to the site each week.

SUCCESS STARTS HERE