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Giant Case Study

The Client: JCB VW Ashford | www.thejcbgroup.co.uk/vw/

We worked with JCB, located in Kent, on their online presence starting in March of 2015.

Read on to see how we did GIANT things for them.

“I feel very comfortable working with them and massively respect their professional opinion.”
– Faye Kavvadias, Marketing Manager at JCB Volkswagen


The Client

JCB are a Volkswagen vehicle dealership located in Ashford, Kent, offering a large selection of new and used cars.

Sleeping Giant Media started working with JCB in March 2015.


The Work & Our Approach

– Restructuring JCB’s entire PPC account
– Set specific targets for organic growth
– Implement strategies
– Expand content across key parts of website
– Ensure creative content supports & engages with the right audiences


As we always do with one of our sole focuses being customer service, we kept regular communication and made sure everyone was onboard with what was taking place. Allowing for full visibility and say-so in any strategies that were to be implemented.

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The Results

In February 2016 vs February 2015 – The results of our work with JCB Volkswagen


Organic Traffic Goal Completions


Organic Visits Up


New Organic Users Up


improvement in bounce rate

Our working relationship with Sleeping Giant Media is very strong. Communication is always honest and open, and the team’s response to any queries we have is consistently thorough and timely. They take on our feedback willingly, listening and working extremely hard to ensure that we are pleased with the work they are doing on our behalf. In that respect, I’d describe the team as very attentive.

Faye Kavvadias | Marketing Manager | JCB Volkswagen

Working with JCB is great. We regularly bounce ideas off each other, have a great rapport and communicate regularly. We have had many meetings to talk over new strategies and there is a good level of trust in the work we are doing.

Nikoo Sarrafan | Account Manager | Sleeping Giant Media

Explore Other Case Studies

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