Insuring Success with Towergate Insurance

How Towergate Insurance Increased Leads & Market Presence

Towergate partnered with Sleeping Giant Media to awaken their marketing potential. Towergate Insurance is a specialist insurance provider offering over 200 product lines, covering everything from boat and caravan insurance to business, trade, and commercial policies. Their goal is to provide tailored coverage for niche markets while maintaining excellent customer service.

 

THE CHALLENGE

 

Towergate Insurance wanted to:

  • Strengthen their presence in the insurance market
  • Increase lead volumes through paid search advertising
  • Identify new growth opportunities through PPC strategy and optimisation
  • Ensure seamless campaign management, even during busy periods

OUR APPROACH

 

To help Towergate Insurance achieve their goals, we:

  • Managed and optimised PPC campaigns, handling day-to-day maintenance and strategy
  • Conducted in-depth keyword research to identify new opportunities
  • Built and launched new campaigns, including a record-breaking 16 in a single month
  • Implemented automated scripts to monitor website downtime and ensure uninterrupted lead generation
  • Provided full-service PPC support, from ad copywriting to reporting and holiday cover

THE CHALLENGE

 

Towergate Insurance wanted to:

  • Strengthen their presence in the insurance market
  • Increase lead volumes through paid search advertising
  • Identify new growth opportunities through PPC strategy and optimisation
  • Ensure seamless campaign management, even during busy periods

OUR APPROACH

 

To help Towergate Insurance achieve their goals, we:

  • Managed and optimised PPC campaigns, handling day-to-day maintenance and strategy
  • Conducted in-depth keyword research to identify new opportunities
  • Built and launched new campaigns, including a record-breaking 16 in a single month
  • Implemented automated scripts to monitor website downtime and ensure uninterrupted lead generation
  • Provided full-service PPC support, from ad copywriting to reporting and holiday cover

The Results

Year-on-year growth in lead volumes, increasing high-premium leads

16 new PPC campaigns launched in one month, delivering an additional 65 high-quality leads

Seamless collaboration, with the Sleeping Giant Media team acting as an extension of Tailgate Insurance’s internal team

"The support from Sleeping Giant Media has been excellent. The team is knowledgeable, proactive, and works as an extension of our own. They understand our business objectives and always go the extra mile. Their help in launching 16 campaigns in one month was a record for us and delivered high-quality leads. We’d highly recommend them."
Mali Gauchi

In-House PPC Manager, Towergate Insurance

By taking a strategic, proactive approach to PPC, we helped Towergate Insurance not only generate more leads but also improve efficiency, maintain account health, and adapt quickly to market changes.
SUCCESS STARTS HERE