A Journey to the Top with Titan Travel

How Titan Travel Strengthened Organic Visibility & Digital Strategy with Sleeping Giant Media.

Titan Travel partnered with Sleeping Giant Media to awaken their marketing potential. Titan Travel is a leading escorted tour operator with over 40 years’ of experience, offering expertly curated travel experiences across the globe. Known for its high-quality service and carefully crafted itineraries, Titan Travel provides unforgettable adventures for travellers seeking guided tours with a personal touch.

THE CHALLENGE

Titan Travel wanted to:

  • Reduce its over-reliance on paid search and develop a stronger organic strategy
  • Improve search rankings and visibility in a highly competitive industry
  • Compete with larger travel brands that dominated the search landscape
  • Foster a cultural shift within the business, integrating SEO into product development and marketing

OUR APPROACH

To help Titan Travel achieve long-term digital growth, we:

  • Developed a holistic SEO strategy, moving key pages from positions 48-50 to page one
  • Implemented website improvements, including site structure updates, page speed enhancements, and UX optimisation
  • Led a successful website migration, ensuring no loss of rankings or traffic
  • Provided continuous data insights to support strategic decision-making
  • Helped integrate SEO best practices across departments, shaping the way Titan Travel names and structures its products

THE CHALLENGE

Titan Travel wanted to:

  • Reduce its over-reliance on paid search and develop a stronger organic strategy
  • Improve search rankings and visibility in a highly competitive industry
  • Compete with larger travel brands that dominated the search landscape
  • Foster a cultural shift within the business, integrating SEO into product development and marketing

OUR APPROACH

To help Titan Travel achieve long-term digital growth, we:

  • Developed a holistic SEO strategy, moving key pages from positions 48-50 to page one
  • Implemented website improvements, including site structure updates, page speed enhancements, and UX optimisation
  • Led a successful website migration, ensuring no loss of rankings or traffic
  • Provided continuous data insights to support strategic decision-making
  • Helped integrate SEO best practices across departments, shaping the way Titan Travel names and structures its products

The Results

Significant SEO improvements, taking key pages from near-invisible rankings to page one

Reduced reliance on paid search, saving on costly ad spend while maintaining traffic levels

The ability to compete with larger brands, strengthening Titan Travel’s position in the market

"Sleeping Giant Media has taken us on a journey of continuous improvement. They’ve helped us pivot our entire strategy to put organic search at the heart of what we do. Their expertise, honesty, and generosity of time make them feel like an extension of our team, not just another agency. I wouldn’t hesitate to recommend them."
Terry

Head of Marketing , Titan Travel

By putting organic search at the heart of the business, we helped Titan Travel not only increase visibility and traffic but also reshape its approach to digital marketing, ensuring sustainable long-term success.