A Journey to the Top with Titan Travel
How Titan Travel Strengthened Organic Visibility & Digital Strategy with Sleeping Giant Media.
Titan Travel partnered with Sleeping Giant Media to awaken their marketing potential. Titan Travel is a leading escorted tour operator with over 40 years’ of experience, offering expertly curated travel experiences across the globe. Known for its high-quality service and carefully crafted itineraries, Titan Travel provides unforgettable adventures for travellers seeking guided tours with a personal touch.
THE CHALLENGE
Titan Travel wanted to:
- Reduce its over-reliance on paid search and develop a stronger organic strategy
- Improve search rankings and visibility in a highly competitive industry
- Compete with larger travel brands that dominated the search landscape
- Foster a cultural shift within the business, integrating SEO into product development and marketing
OUR APPROACH
To help Titan Travel achieve long-term digital growth, we:
- Developed a holistic SEO strategy, moving key pages from positions 48-50 to page one
- Implemented website improvements, including site structure updates, page speed enhancements, and UX optimisation
- Led a successful website migration, ensuring no loss of rankings or traffic
- Provided continuous data insights to support strategic decision-making
- Helped integrate SEO best practices across departments, shaping the way Titan Travel names and structures its products
THE CHALLENGE
Titan Travel wanted to:
- Reduce its over-reliance on paid search and develop a stronger organic strategy
- Improve search rankings and visibility in a highly competitive industry
- Compete with larger travel brands that dominated the search landscape
- Foster a cultural shift within the business, integrating SEO into product development and marketing
OUR APPROACH
To help Titan Travel achieve long-term digital growth, we:
- Developed a holistic SEO strategy, moving key pages from positions 48-50 to page one
- Implemented website improvements, including site structure updates, page speed enhancements, and UX optimisation
- Led a successful website migration, ensuring no loss of rankings or traffic
- Provided continuous data insights to support strategic decision-making
- Helped integrate SEO best practices across departments, shaping the way Titan Travel names and structures its products
The Results
Significant SEO improvements, taking key pages from near-invisible rankings to page one
Reduced reliance on paid search, saving on costly ad spend while maintaining traffic levels
The ability to compete with larger brands, strengthening Titan Travel’s position in the market
By putting organic search at the heart of the business, we helped Titan Travel not only increase visibility and traffic but also reshape its approach to digital marketing, ensuring sustainable long-term success.