BREAKING THROUGH THE NOISE

DIGITAL PR MEETS AI: WHAT’S CHANGING AND WHY IT MATTERS

Thursday 14th november 2024 @ 9:30am – 10:30AM

How’s your Digital PR strategy? Whether it’s time to update what you’re already doing or if you’re only just considering adding this to your strategy for 2025 – Discover how AI is reshaping Digital PR and why it’s a crucial part of any ambitious brands Digital Marketing. 

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What you will learn 💡

Digital PR is no longer just about securing coverage—it’s about influence. In 2024, the stakes are higher than ever, and artificial intelligence is at the centre of this shift. AI isn’t just a buzzword; it’s reshaping how brands like yours get noticed, how stories are told, and how relationships with the media are built.

For those who lead from the front, this is your opportunity to learn what AI can do for your Digital PR strategy and why you need to adopt these new approaches today. This isn’t a theory session. It’s about giving you the real-world tactics and tools that will empower your team and drive your business forward.

What we will talk about

  • AI’s Impact on Digital PR: Uncover the real-world applications of AI in PR strategy, content creation, and media outreach—and why it matters for your brand.
  • Winning Strategies for Large Brands: Find out how enterprise-level brands are already leveraging AI to stay ahead in an increasingly competitive PR landscape.
  • The Next Phase of Influence: Get the insight on where AI and Digital PR are heading in 2025, and what you need to do now to stay in the game.
  • Exclusive Look at Our New PR Solution: Be among the first to see how our cutting-edge Digital PR service can give your brand the competitive edge.
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Our Speakers

Luke Quilter CEO of sleeping giant media, smiling

Luke Quilter

Co-Founder & CEO of Sleeping Giant Media

With an excess of 15 years’ worth of experience in digital marketing, Luke currently runs three businesses based in Kent and regularly lectures, coaches and teaches his expertise; specialising in search engine optimisation, pay per click advertising, social media, and business start-ups.
Luke Quilter CEO of sleeping giant media, smiling

Steven Westgate

Head of Creative at Sleeping Giant Media

Steven Westgate is an enthusiastic Head of Content & Digital Strategy with a passion for creating dynamic content that captivates audiences and drives digital transformation. With a flair for storytelling and a keen eye on digital trends, he excels in crafting strategies that amplify brand engagement and spark growth. Steven has led high-performing teams and collaborated with industry giants like Unilever, Clarins, and Campari to deliver impactful results. His energy and dedication to innovation make him a go-to expert for brands looking to elevate their digital presence and achieve standout success with their content marketing.
Luke Quilter CEO of sleeping giant media, smiling

HOLLY FORREST

Digital PR Manager at Sleeping Giant Media

Holly Forrest is an experienced brand communications and PR professional with a keen eye for curating media-friendly content. Working with start-up to enterprise sized businesses across the UK, EMEA and globally – she is passionate about hunting down the most engaging angle and providing high-performing Digital PR strategies to meet wider marketing goals. Whether it’s B2B or B2C, she has worked across several sectors, with specialism in e-commerce, Technology, Security, and Finance. Her extensive PR and marketing knowledge enables her to bolster brand authority and unlock growth potential across business channels.
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