Did you know that video drives up to 10 times more engagement, is shared 12 times more than images and text on social and can give you a 157% increase in organic traffic?! It’s no wonder marketers are falling over each other trying to create the best videos possible. It’s also no wonder people get confused on where to begin.
If you’re looking to get started with creating video content of your own, use the tips below as a guide to creating impactful, quality video that will transform your digital strategy and engagement rates.
Lights, camera… action.
Obviously, you don’t want to shoot video on something that has poor quality and resembles a potato. Nowadays your camera of choice could well be your smartphone with so many of them now shooting in 4k quality, though you are sometimes limited in camera settings like shutter speed and aperture.
But let’s not get ahead of ourselves here. They are a great inexpensive-ish options. Whether you’ve got the money or not to spend out on a more solid piece of kit, just ensure you can at least shoot in 1080p at 24 frames per second, and don’t forget to mount it on a tripod for a steady shot. The camera you choose to use and the budgets associated with this will very much depend on the type of video you intend to make and its potential return.
A study found that those who watched video content cared more about the story and content of the video rather than the quality of the recording, so let that be a warning. Of course, that doesn’t mean you can blow the dust off your Motorola Razr and use that, but it does mean that you have to carefully plan your video in advance.
Consider storyboarding your video and writing a script for anyone with a speaking part. Planning in advance will massively improve your videos and, most importantly, boost engagement with your audience.
Obviously, you don’t want to shoot video on something that has poor quality and resembles a potato. Nowadays your camera of choice could well be your smartphone with so many of them now shooting in 4k quality, though you are sometimes limited in camera settings like shutter speed and aperture.
But let’s not get ahead of ourselves here. They are a great inexpensive-ish options. Whether you’ve got the money or not to spend out on a more solid piece of kit, just ensure you can at least shoot in 1080p at 24 frames per second, and don’t forget to mount it on a tripod for a steady shot. The camera you choose to use and the budgets associated with this will very much depend on the type of video you intend to make and its potential return.
A study found that those who watched video content cared more about the story and content of the video rather than the quality of the recording, so let that be a warning. Of course, that doesn’t mean you can blow the dust off your Motorola Razr and use that, but it does mean that you have to carefully plan your video in advance.
Consider storyboarding your video and writing a script for anyone with a speaking part. Planning in advance will massively improve your videos and, most importantly, boost engagement with your audience.
Whether you’re using a mobile phone or a DSLR, if you’re not using a tripod, you’ll really benefit from using a Gimbal. This awesome piece of tech uses gyroscopes to make sure that your phone is always level – pretty clever huh?
Even if you think you have the steadiest hands in the world, trust me, your footage is going to come out shaky, which can make your final video look unprofessional. As I said, you can buy Gimbals for use with a mobile, but you can also get ones that work with larger cameras. Using one of these will dramatically improve the quality of your moving or panning shots and make you stand out from others making video.
So chances are, at some point, you’ll be filming a person. Some people have never been on camera, so it’s important that you make them feel at ease.
If multiple takes are needed, make sure you just say! Don’t settle for something that’s not perfect. Keep shooting till you’re happy because the likelihood is the presenter will prefer it too. If your subject trips over their words (which they will), make sure they take a short pause and compose themselves before starting again.
Trust me on this one, editing a subject that makes a mistake, tuts and tries again in the same breath is difficult, and the delivery in the final edit will seem a bit disjointed.
If you’re a beginner, then this probably means nothing to you. Well, the frame rate is the speed at which the single frames are shown in a video. Kind of like how fast you flip through a flip book.
Most things in our lives, up until this point, have been shot in 24 frames per second so we’ve all been conditioned to think of it as the ideal way of watching video. This includes pretty much all TV shows and movies.
So of course, in today’s modern world as soon as we see a slightly improved number we jump at the chance. Because 60 frames per second is an option available on your camera and most smartphones nowadays, we seem to think its the better, more advanced choice. But in this case, less is more. Unless it’s less than 24.
Of course there’s nothing wrong with shooting video above 24fps, such as 60, or even 120fps, but it’s best that you save those settings for when you want something to be in slow motion. But if slow-mo isn’t your jam, keep to the old school ways.
So chances are, at some point, you’ll be filming a person. Some people have never been on camera, so it’s important that you make them feel at ease.
If multiple takes are needed, make sure you just say! Don’t settle for something that’s not perfect. Keep shooting till you’re happy because the likelihood is the presenter will prefer it too. If your subject trips over their words (which they will), make sure they take a short pause and compose themselves before starting again.
Trust me on this one, editing a subject that makes a mistake, tuts and tries again in the same breath is difficult, and the delivery in the final edit will seem a bit disjointed.
If you’re a beginner, then this probably means nothing to you. Well, the frame rate is the speed at which the single frames are shown in a video. Kind of like how fast you flip through a flip book.
Most things in our lives, up until this point, have been shot in 24 frames per second so we’ve all been conditioned to think of it as the ideal way of watching video. This includes pretty much all TV shows and movies.
So of course, in today’s modern world as soon as we see a slightly improved number we jump at the chance. Because 60 frames per second is an option available on your camera and most smartphones nowadays, we seem to think its the better, more advanced choice. But in this case, less is more. Unless it’s less than 24.
Of course there’s nothing wrong with shooting video above 24fps, such as 60, or even 120fps, but it’s best that you save those settings for when you want something to be in slow motion. But if slow-mo isn’t your jam, keep to the old school ways.
And that’s just a small snippet of the advice we could give you to get you on track to making great video.So, remember, 24 frames per second, don’t shoot on a potato, make sure you tell a compelling story and make sure your shot is steady.
For more content creation advice, keep an eye on our blog and contact our experts with any questions you might have.
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