The LinkedIn Audience Ad Targeting Options

Looking to be scarily accurate with your advertising? Well, if you’re looking to do that on LinkedIn then that’s great, because, well, I’m about to cover off LinkedIns ad targeting options for you.

LinkedIn is a great place to advertise. It’s a vast place, full of people from every stretch of life who either use the platform as a form of social media or as a fancy online CV. There are actually around 200 targeting characteristics available on the platform and you’re allowed to target a maximum of 100 of them for each campaign you run. If you’re familiar with Facebook’s advertising platforms, then it’s not too tricky to transfer your understandings over.

The key difference however is the level of accuracy you can get on LinkedIn because, after all, it’s a “professional network”. On a LinkedIn profile, there’s no place for claiming your job title as “Mayor of your mum” from “Awesomeville”, so you can get reliably granular with your targeting.

Interests & Traits:

So this dataset contains, you guessed it… different interests and traits for prospects.

Looking at things like the groups they’re part of, the types of posts they engage with and post about to gauge interest. And then looking at traits such as whether they’re frequent travellers, job seekers and so on.

This is a great category to target if your objectives are that of engagement, but is considerably more limited than the same method on Facebook because LinkedIn generally sees less non-professional engagement than other platforms.

You’re probably not following a Shrek meme account on LinkedIn…But if your target audience for your recent job ad is job seekers, then you can be certain that you’ll hit the nail on the head there with options like “open to work” as an option on personal profiles.

Interests & Traits:

So this dataset contains, you guessed it… different interests and traits for prospects.

Looking at things like the groups they’re part of, the types of posts they engage with and post about to gauge interest. And then looking at traits such as whether they’re frequent travellers, job seekers and so on.

This is a great category to target if your objectives are that of engagement, but is considerably more limited than the same method on Facebook because LinkedIn generally sees less non-professional engagement than other platforms.

You’re probably not following a Shrek meme account on LinkedIn…But if your target audience for your recent job ad is job seekers, then you can be certain that you’ll hit the nail on the head there with options like “open to work” as an option on personal profiles.

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