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The lastest blogs from search and social media marketing experts covering a range of topics, industries and sectors.

Does Google Know Who You Are? How to Become an Entity

Looking to increase your personal or professional online presence? Want yourself and your employees to be noticed by Google as specialists in your field? From published authors to SEO professionals, there are plenty of benefits to being recognised as an official entity by search engines.

Entities & Google’s AI Search Features: Are You Up to Speed?

Keen to get to grips with Google’s ongoing testing of SGE? Want to find out more about entity SEO and AI search features? Consider this your definitive guide.

How Long Does It Take To See The Benefits Of SEO?

We know optimising for search engines is seen as playing the long game when it comes to marketing online, but how long does it take to see the benefits of SEO…?

5 Things You Need To Know About Bounce Rate

Bounce rate measures the percentage of visitors who leave your site after viewing just one page, indicating engagement levels.

Using LinkedIn to Create a Personal Brand

Your personal brand matters. LinkedIn is more than just networking – it’s your platform to stand out, share your expertise, and grow your influence.

Preparing To Move from Universal Analytics to Google Analytics 4

Universal Analytics will stop processing new hits, so if you rely on UA, Google and us at Sleeping Giant Media, recommend you prepare to use Google Analytics 4 – moving over as soon as possible.

Get Your Digital Marketing Ready For Christmas

What can you do to get the most out of the festive season? And what can you do to make sure your digital marketing is the gift that keeps on giving whilst you’re away from the office?