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The lastest blogs from search and social media marketing experts covering a range of topics, industries and sectors.
A Deep Dive Into Entity-based SEO
Now that we touched previously on what entities are, you might well be wondering how this entities business affects the practice of search engine optimisation.
How to Optimise for Entities with Entity SEO
We’ll explain how to perform an entity audit, how structured data can support entity SEO and how to optimise your content for entities, so you’re in the best position possible if changes to SERPs start to happen in 2024.
Our Latest Blogs
Spam… no one likes it, whether that’s spam that your gran has served up with some eggs, the random increase in followers on your Instagram or a tonne of random website visits that skews all your data.
Let’s get cracking on with HTML, what it is, what goes into making it and how knowing about it you can quickly check a website for efficiency.
Rich snippets are enhanced search results that show extra details like reviews, prices, or events. Adding structured data to your site can boost visibility and click-through rates—making them a smart SEO tactic.
Visits to your site are all well and good, but chances are you are paying for that traffic in some way. There are many ways in which you can optimise your landing page in order to increase the chances of converting users. Here are just a few quick tricks you can trial w...
Have your business’ social media profiles stopped growing and receiving engagement? Do you need a quick fix? Running a social media giveaway is a great way to increase engagement and to help boost those followers.
Throughout 2019 and 2020 we chose Tiny Toes to be our ‘charity of the year’. The charity we focus all our fundraising efforts on in order to help try and make a difference. Read on to find out why we chose Tiny Toes and how we managed to raise funds.
At the beginning of 2018, we were looking for the next step in terms of how do we keep delivering business growth, without running the risk of losing control of a rapidly evolving business in such a dynamic industry of digital. We were approaching our 10 year anniversar...
For a long time – and I assume as a result of agencies selling traditional forms of media; or perhaps because clients, knowing no other way, demand PPC is sold in this fashion, the fact remains – PPC is being mis sold to clients a lot of the time.
Facebook (owned by Meta) is the largest social media platform by a long shot, so if you want to put your ads in front of a bunch of people, Facebook certainly isn’t short of them.