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The lastest blogs from search and social media marketing experts covering a range of topics, industries and sectors.
Does Google Know Who You Are? How to Become an Entity
Looking to increase your personal or professional online presence? Want yourself and your employees to be noticed by Google as specialists in your field? From published authors to SEO professionals, there are plenty of benefits to being recognised as an official entity by search engines.
Entities & Google’s AI Search Features: Are You Up to Speed?
Keen to get to grips with Google’s ongoing testing of SGE? Want to find out more about entity SEO and AI search features? Consider this your definitive guide.
Our Latest Blogs
Keyword cannibalisation happens when multiple pages on your site compete for the same keyword, harming your SEO performance.
Off-page SEO refers to actions taken outside your website—like link building and social media—that boost your site’s authority and rankings.
The Google Display Network shows your ads across millions of websites, apps, and videos to reach users beyond search results.
When you think of breadcrumbs, you might think about feeding the local ducks, which strictly speaking you shouldn’t do. Bread is bad for them. But does it make you think about your SEO? Well it should! Breadcrumbs are an important part of your SEO efforts, and shouldn...
Tracking the right metrics - like traffic, conversions, and engagement - helps measure marketing success and guide strategy.
Spam… no one likes it, whether that’s spam that your gran has served up with some eggs, the random increase in followers on your Instagram or a tonne of random website visits that skews all your data.
Let’s get cracking on with HTML, what it is, what goes into making it and how knowing about it you can quickly check a website for efficiency.
Rich snippets are enhanced search results that show extra details like reviews, prices, or events. Adding structured data to your site can boost visibility and click-through rates—making them a smart SEO tactic.
Visits to your site are all well and good, but chances are you are paying for that traffic in some way. There are many ways in which you can optimise your landing page in order to increase the chances of converting users. Here are just a few quick tricks you can trial w...