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The lastest blogs from search and social media marketing experts covering a range of topics, industries and sectors.
How to Optimise for Entities with Entity SEO
We’ll explain how to perform an entity audit, how structured data can support entity SEO and how to optimise your content for entities, so you’re in the best position possible if changes to SERPs start to happen in 2024.
Does Google Know Who You Are? How to Become an Entity
Looking to increase your personal or professional online presence? Want yourself and your employees to be noticed by Google as specialists in your field? From published authors to SEO professionals, there are plenty of benefits to being recognised as an official entity by search engines.
Our Latest Blogs
X (formerly Twitter) has an estimated 600 million monthly active users worldwide. What does this mean for your business? Just think about how many potential customers are on X. You can reach out to many people who would otherwise not know of your business’ existence.
We knew it wouldn’t be long before Google released their first core update of 2024 and, unsurprisingly, it’s been a big one. In March’s core update, Google has continued their focus on reducing low-quality, unoriginal content, introducing new policies and features...
Local SEO helps businesses appear in search results for location-based queries, driving traffic from nearby customers.
Smart Bidding is Google Ads’ automated bidding strategy that uses machine learning to optimise for conversions in real time.
SEO URL redirects help preserve search rankings and user experience when web pages move or URLs change.
I need this thing done. Can it be done faster? Ah, we need it faster than that. Sounds familiar right? Words that Marketers and Creatives alike have heard over and over again. With the rise in popularity (and success) of content marketing, there is more pressure on mark...
Backlinks can really straddle the line of bringing value to your site or ruining all your hard work. Proving to search engines that your site is trustworthy is a constant activity, but disavowing less relevant backlinks is a great start.
Remarketing targets users who’ve previously interacted with your site or app, helping re-engage them with tailored ads across the web.
Keyword cannibalisation happens when multiple pages on your site compete for the same keyword, harming your SEO performance.