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The lastest blogs from search and social media marketing experts covering a range of topics, industries and sectors.
How AI Search is Changing Student Recruitment
AI is changing how people search for courses, qualifications, and education providers. To stay visible, organisations need to create useful content and make sure their websites are technically sound.
Digital PR Helps Brands Appear in Google’s AI Overviews
In recent months, Google’s Gemini-powered AI Overviews have completely reshaped search engine results pages — and, more importantly, how users are interacting with them. The “10 blue links” of old have been largely replaced by a summative AI-generated statement, and brands are increasingly having to compete for share of voice at the top of the SERP (search engine results page).
Our Latest Blogs
So, you’re running some paid advertising through Google? Fantastic! But are you making sure to track your conversions? Can you, with 100% confidence, tell me that the sale you made this morning came through your PPC?
An official and, importantly, free online platform, Meta Blueprint contains over 90 different courses on a huge spectrum of subjects.
When running a PPC ad, the main goal is to get in front of the right people at the right time… right? And when you get there, you want to make sure your message is clear, concise and conversion-worthy with some awesome ad copy.
In international SEO, hreflang tags are something that often cause a lot of confusion. They can be difficult to get right, but doing so can really help your multilingual SEO efforts. You can use them to target different languages, countries, or even a combination of bot...
Brands are having to work much harder to stand out from their counterparts and reach and engage consumers. This isn’t made any easier by the rising interest in sustainability and conscious consumerism. It’s clear that luxury brand marketing strategies need to be mor...
Business and consumers are direct opposites, right? One produces, the other ‘consumes’. One provides, the other is provided for. So, marketing to businesses should be vastly different than marketing to consumers, right? Well, no. The difference that we’re led to ...
Trying to master Google’s algorithms can be a tricky thing, but who better to do that than you? When it comes to ranking well in search engines, there are so many things you need to remember, and it’s sometimes hard to know what has a positive effect, and what does...
Link building is not a type of chainmail making exercise from the medieval times…It’s one of the most important factors considered by search engines (cough Google) when looking to rank your website.
In terms of bulking out your website to attract traffic, creative content is one of the most valuable assets you can have. Not only does it give you a chance to consolidate your distinct brand voice and show off your smarts, but it’s something you can do yourself in...