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The lastest blogs from search and social media marketing experts covering a range of topics, industries and sectors.
How AI Search is Changing Student Recruitment
AI is changing how people search for courses, qualifications, and education providers. To stay visible, organisations need to create useful content and make sure their websites are technically sound.
Digital PR Helps Brands Appear in Google’s AI Overviews
In recent months, Google’s Gemini-powered AI Overviews have completely reshaped search engine results pages — and, more importantly, how users are interacting with them. The “10 blue links” of old have been largely replaced by a summative AI-generated statement, and brands are increasingly having to compete for share of voice at the top of the SERP (search engine results page).
Our Latest Blogs
As search environments become more dynamic, businesses are increasingly having to adapt to new search trends in order to maintain their competitive edge. Just because you have a Knowledge Panel on the SERP, doesn’t mean your brand is optimised to its full capacity.
AI and automation have been changing the game for a good while now. But not everybody knows how to harness them – and how to look beyond the buzzwords.
Did you know that video drives up to 10 times more engagement, is shared 12 times more than images and text on social and can give you a 157% increase in organic traffic?! It’s no wonder marketers are falling over each other trying to create the best videos possible...
Right, so you’ve started from fresh, or claimed your listing… you’ve filled in all the relevant details and your Google Business page is complete. Good job. But how do you make it extra special and search-friendly, using all the tools available on the platform fro...
While similar in their intent, 301 redirects, when compared to rel=canonical tags, are completely different in their purpose. With that said, there is no universal approach when it comes to using them, and it is always recommended that each website is treated individual...
Making your website mobile-friendly is the key to success in today’s digital world – and the digital world of the future. But it doesn’t have to be difficult – and we’re here to help.
The secret to SEO and ranking well… Show Google you’re a “good” company. How to do that can be done on focusing on a few key areas. There are lots of technical areas that could either be helping or hindering your site from ranking well.
So, you’re running some paid advertising through Google? Fantastic! But are you making sure to track your conversions? Can you, with 100% confidence, tell me that the sale you made this morning came through your PPC?
An official and, importantly, free online platform, Meta Blueprint contains over 90 different courses on a huge spectrum of subjects.