GIFs, they were once so hipster, now they’re so mainstream and popular that even your Grandad sends you one by text!
When you’re making an Instagram Story, posting a Snapchat or building out a TikTok, you’ll be familiar with the GIF sticker library. There are millions in there. No matter what you search for, you’ll find a GIF that suits it and you’ll be able to sprinkle its beauty across your creation and showcase your creativity.
And you know what, GIF stickers are easy to make and add to the wonderful world that is Giphy – the ultimate GIF search engine.
As a brand, creating branded GIFs are a great way to increase brand awareness and exposure. Instagram Stories alone sees 500 million accounts using the tool every single day – what an awesome opportunity to get in front of potential customers?
So, you’re here because you want to learn HOW to make GIF stickers for the likes of Instagram Stories, TikTok and Snapchat so let’s get going.
As I already said, Giphy is the Google of GIFs. You need a brand channel and to apply to be verified in order for your stickers to be publicly available. We guess this helps filter out a lot of questionable content!
I’ve got some good and some bad news here: The process is prettttty easy and quick – good news! But, bad news… because of the verification restriction, small businesses may not be approved.
If you’re a freelancer or artist, Giphy’s guidelines don’t allow you to upload commercial pieces for brands to your own profiles. Keep this in mind if this is you, or as a brand if you were looking to do this rather than build a verified channel.
Go to Giphy:
You’ll be able to build out your profile whilst you eagerly await the confirmation email. Just remember to set your profile as public so people can search and find your brand. There are loads to look at in the platform, so have a look around, click some buttons and have some fun.
One of my favourite parts is the Channel Analytics. It shows your most popular GIF stickers and GIFs, how often they’ve been viewed etc.
Here’s a glimpse at ours. We’ve had millions of views!! It’s pretty epic. And guess what, creating GIFs for Giphy holds SEO value! We’ll go into that another time though.
As I already said, Giphy is the Google of GIFs. You need a brand channel and to apply to be verified in order for your stickers to be publicly available. We guess this helps filter out a lot of questionable content!
I’ve got some good and some bad news here: The process is prettttty easy and quick – good news! But, bad news… because of the verification restriction, small businesses may not be approved.
If you’re a freelancer or artist, Giphy’s guidelines don’t allow you to upload commercial pieces for brands to your own profiles. Keep this in mind if this is you, or as a brand if you were looking to do this rather than build a verified channel.
Go to Giphy:
You’ll be able to build out your profile whilst you eagerly await the confirmation email. Just remember to set your profile as public so people can search and find your brand. There are loads to look at in the platform, so have a look around, click some buttons and have some fun.
One of my favourite parts is the Channel Analytics. It shows your most popular GIF stickers and GIFs, how often they’ve been viewed etc.
Here’s a glimpse at ours. We’ve had millions of views!! It’s pretty epic. And guess what, creating GIFs for Giphy holds SEO value! We’ll go into that another time though.
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