Smartphones have well and truly taken over. Stats show that up to 70% of web traffic comes through a mobile device and 89% of people would recommend a brand after having a positive experience on a mobile, so can you afford to lose out on that much traffic?
Making your website mobile-friendly is the key to success in today’s digital world – and the digital world of the future. But it doesn’t have to be difficult – and we’re here to help.
It’s been a few years now since mobile phones knocked desktops off the top spot when it came to overall internet usage – yet you can still come across websites that haven’t been optimised for mobile devices. Fortunately, for those who are a little late to the party, or for people just launching their digital presence, there are a few simple ways to get your mobile site up to standards.
So sit tight as we cover 5 ways to help ensure that your website is mobile-friendly.
Before you start making changes to your site, first evaluate where you’re at right now. Use things like Google’s Mobile Friendly Test to check how easily a visitor can use your page on a mobile device – and see how you score.
The beauty of running the mobile friendly test, is the fact that it will flag areas of improvement, that should give you a steer on how close you are to the mark of ‘mobile friendliness’. You can also use responsive design checkers to show you what your website looks like on different devices, which can help to point out areas to improve.
On the topic of responsiveness, mobile devices have much smaller screens than desktops, which come with their own considerations in regards to website design.
In order to be eligible to receive a “mobile-friendly website” label from Google, make sure your site is responsive. This means that your content will resize to the screen automatically – and prevents mobile users from having to scroll around or zoom excessively, causing a bad on-site experience.
Before you start making changes to your site, first evaluate where you’re at right now. Use things like Google’s Mobile Friendly Test to check how easily a visitor can use your page on a mobile device – and see how you score.
The beauty of running the mobile friendly test, is the fact that it will flag areas of improvement, that should give you a steer on how close you are to the mark of ‘mobile friendliness’. You can also use responsive design checkers to show you what your website looks like on different devices, which can help to point out areas to improve.
On the topic of responsiveness, mobile devices have much smaller screens than desktops, which come with their own considerations in regards to website design.
In order to be eligible to receive a “mobile-friendly website” label from Google, make sure your site is responsive. This means that your content will resize to the screen automatically – and prevents mobile users from having to scroll around or zoom excessively, causing a bad on-site experience.
Tap targets are elements on a site that users interact with – such as nav bars, menus, buttons etc. Not actual taps, disappointingly.
Make sure that they have enough space around them so that a thumb or finger wouldn’t accidentally tap something else when a user tries to interact with it. Do the same when you’re adding things like CTAs or internal links – give them space. Don’t crowd their bubbles.
As Google says, “A slow mobile site limits your business” – and nobody wants that. In fact, 10 years ago, Amazon found that every 100ms of latency cost them 1% in sales. Google found that an extra half a second meant a 20% drop in traffic. AND, a stock broker could lose £2.5 million in revenue per millisecond if their platform is just 5 milliseconds behind… eek.
Make sure that your site loads quickly and efficiently on mobile devices to prevent losing traffic, customers and your cool. 53% of mobile users will leave a page that takes longer than 3 seconds to load – so keep this in mind when you’re optimising.
And on that note….
Images and other visual content usually take the longest to load on web pages, but fortunately they’re also relatively easy to optimise.
Review your visual content and make sure it’s all required with no unnecessary straglers, and then work to compress them – reducing their size without compromising on quality. Also, think about what content shows straight away, or ‘above the fold’, and focus on that in order to make a good first impression.
And that’s our top 5 for today! There are plenty of other things that you can do to appease the mobile gods, but remember that Mobile-friendliness is no longer a ‘nice to have’ – it’s a must if you want to see your business continue to grow and flourish in the online world.
Going into your digital efforts with a mobile-first mindset is a sure-fire way to ensure that users have a great experience on your site, no matter what device they’re using.
As Google says, “A slow mobile site limits your business” – and nobody wants that. In fact, 10 years ago, Amazon found that every 100ms of latency cost them 1% in sales. Google found that an extra half a second meant a 20% drop in traffic. AND, a stock broker could lose £2.5 million in revenue per millisecond if their platform is just 5 milliseconds behind… eek.
Make sure that your site loads quickly and efficiently on mobile devices to prevent losing traffic, customers and your cool. 53% of mobile users will leave a page that takes longer than 3 seconds to load – so keep this in mind when you’re optimising.
And on that note….
Images and other visual content usually take the longest to load on web pages, but fortunately they’re also relatively easy to optimise.
Review your visual content and make sure it’s all required with no unnecessary straglers, and then work to compress them – reducing their size without compromising on quality. Also, think about what content shows straight away, or ‘above the fold’, and focus on that in order to make a good first impression.
And that’s our top 5 for today! There are plenty of other things that you can do to appease the mobile gods, but remember that Mobile-friendliness is no longer a ‘nice to have’ – it’s a must if you want to see your business continue to grow and flourish in the online world.
Going into your digital efforts with a mobile-first mindset is a sure-fire way to ensure that users have a great experience on your site, no matter what device they’re using.
Suffering from a slow site? Not mobile optimised? Our team of Technical SEO experts can help improve your site with strategic optimisations that will boost your performance in no time. Get in touch with us today.
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