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The lastest blogs from search and social media marketing experts covering a range of topics, industries and sectors.

What is Google’s AI Mode?

What is Google’s AI Mode?

Instead of showing a page of links, Google’s Gemini-powered AI now delivers complete, conversational responses built from sources it trusts most. This means your goal is no longer to rank number one, it’s to be cited inside the AI’s answer box.

In this blog, we break down what AI Mode is, how it’s reshaping user behaviour, and the strategies your business can use to stay visible in an AI-first world — from Generative Engine Optimisation to entity building and trust signals.

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Our Latest Blogs

What is Google’s AI Mode?

What is Google’s AI Mode?

Instead of showing a page of links, Google’s Gemini-powered AI now delivers complete, conversational responses built from sources it trusts most. This means your goal is no longer to rank number one, it’s to be cited inside the AI’s answer box. In this blog, we...
Read More
How to Optimise for Entities with Entity SEO

How to Optimise for Entities with Entity SEO

We’ll explain how to perform an entity audit, how structured data can support entity SEO and how to optimise your content for entities, so you’re in the best position possible if changes to SERPs start to happen in 2024.
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Does Google Know Who You Are? How to Become an Entity

Does Google Know Who You Are? How to Become an Entity

Looking to increase your personal or professional online presence? Want yourself and your employees to be noticed by Google as specialists in your field?  From published authors to SEO professionals, there are plenty of benefits to being recognised as an official entit...
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How To Check Your Brand Entity on Google

How To Check Your Brand Entity on Google

As search environments become more dynamic, businesses are increasingly having to adapt to new search trends in order to maintain their competitive edge. Just because you have a Knowledge Panel on the SERP, doesn’t mean your brand is optimised to its full capacity. 
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