What is video marketing and why is it so popular?  Video marketing is using the power of concise videos to sell, advertise, build brand awareness and inform audiences about your product or service.

The videos purposes are to engage and entice the audience so they’re more likely to revisit a site, share the content and purchase a product or service which overall improves a site’s SEO ranking.

Whereas video marketing once dominated television advertising, this shifted to a new platform in recent years: online video. Online video is changing the way we consume content, thanks to things like YouTube, Vimeo and now Facebook.

Watch our video below to find out more about video marketing!