What is Hummingbird?

Hummingbird is Google’s latest update to its algorithm. The primary focus of this algorithm update is to try to make search more natural and focused on how people actually talk in conversation. This means that Google search is starting to look at a more contextual level. Instead of focusing around specific keywords, it’s looking at sentence-based queries. Google have recognised that people tend to write specific questions into the search box and Hummingbird aims to match those questions with relevant results.

Over to you

Have you noticed any change in ranking for your brand? Or have to seen any difference in search results you have seen as a user? It would be great to hear your feedback. Please use the comments section below, or comment on the video in YouTube.