Website migration can be a lot to take in, so the #GIANTThursday makers have taken a step back and put together the basics to give you an understanding of what a website migration really entails.

What is a website migration?

Imagine you’re moving house. When moving, you make sure to pack up all of your belongings and move them over to your new swanky digs. You wouldn’t want to leave all your valuables behind at your old address, would you?

It’s the same with your website – a vital part of a migration is making sure you don’t leave all the SEO value behind at your old site and ensuring you don’t lose your organic traffic when you transfer to your fancy new site.

So when would you need a site migration?

Migrations can be a necessity due to a new website build, new domain name, server upgrade, security certificate updates, or when merging multiple sites together.

There are a lot of risks with site migration, including massive drops in traffic which can have a much further reaching impact on goals and conversions. Website migrations take planning and require a team of developers and SEO specialists to guarantee success!

Website migration can be an insanely complex process, which should be handled with care; check out this #GIANTThursday video to find out more about website migration (and a bananas metaphor for bad migration).