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How To Curate Tailored Audiences for Your Social Campaigns
When it comes to targeting users for paid social media activity, there’s an impressive variety of options. And those options only expand further when you look at each social media platform that has a paid aspect to their offering. So, where on earth...
How To Check Your Brand Entity on Google
With the launch of the Search Generative Experience (or SGE) just around the corner, having a good brand presence on Google has never been more important. As search environments become more dynamic, businesses are increasingly having to adapt to new...
The Giant Guide to SEO Content Writing Best Practices
Consider this your guide to writing SEO-optimised, user-friendly content. There are plenty of different elements to contend with when writing a blog, a whitepaper, website content — or anything in between for that matter. So, our team of creative...
Google on Trial: Has all Credibility Been Lost?
"There should not be one ounce of trust left that any advertiser has in Google Ads," digital marketer Greg Finn famously said on the Marketing O’Clock podcast last month.The drastic comment comes following Google going on trial for “allegedly using...
HTTP Security Headers: The Ultimate SEO Guide
Website security has never been a ‘nice to have’. But, now more than ever, the security of sites plays a crucial role in user trust, search engine rankings, and a business’ digital continuity and reputation. However, when it comes to technical SEO...
Why Marketing is Essential in Challenging Times
Historically, when times are tough, one of the first costs to be cut for businesses is marketing. We’ve seen it time and time again. From pausing the progress of campaigns to telling partners or agencies to hold off on their efforts, unfortunately,...
10 Advantages of Writing Custom Structured Data
When it comes to bespoke structured data, there’s nothing better than being able to do it yourself! In this blog, Kelly Sheppard, Senior Technical SEO Lead and resident structured data writer here at Sleeping Giant Media, explores 10 reasons why...
How to Optimise for Entities with Entity SEO
If you’ve read our previous blog on entity SEO, you should know what entities are, how they work, and what Google’s ‘catalogue’ for them looks like. Good job. Now, it’s time to put it all together – and take a look at how to optimise your site for...
A Deep Dive Into Entity-based SEO
A Deep Dive Into Entity-based SEOWelcome to part two of our series covering the world of entities. If you haven’t yet read part one, well, honestly, that kind of chaos is something that we kind of respect. But seriously, you should read it. Don’t...
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