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The latest blogs from search and social media marketing experts covering a range of topics, industries & sectors.
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The Basics of Outreach & Link Building
Outreach & Link Building - The Basics So, what is link building in digital marketing? The entire internet is built upon links. When you’re navigating a website, they’ll be links in the navigation bar and at the bottom of the page to help you...
The Facebook Ad Protests – Are You In or Out?
The #StopHateForProfit Campaign Launches For July 2020 Over the last month or so you will have inevitably seen the news that some large businesses and corporations around the world are pausing their ad spend on Facebook platforms for the month of...
How do I know what data or which metrics are the most important to track?
There are SO many metrics to look at, but which are the most important to track? Tracking your performance is a really important part of making sure that what you’re doing is working. After all, how are you supposed to improve your strategy if you...
How to make GIF stickers for Instagram Stories, Snapchat & TikTok
Learn how to create GIF stickers for your brand for Instagram Stories, TikTok and Snapchat! GIFs, they were once so hipster, now they’re so mainstream and popular that even your Grandad sends you one by text! When you’re making an Instagram Story,...
How Toy & Games Companies Can Use Digital Marketing To Advance Their Business
How To Use Digital Marketing As A Toy & Games Company To Advance Business Keeping the little ones entertained… it can be a bit of a nightmare, can’t it? Be it the weekend, the dreaded 6 week summer holiday or a casual worldwide pandemic, we all...
How To Make Custom Backgrounds For Zoom & Video Calls Using Green Screen
How to make a custom personalised background for your Zoom and green screen-enabled calls Ok ok, we’re now all used to the concept of video calls and if you haven’t accidentally conducted an entire meeting as a potato or wearing a velociraptor skull,...
Returning From The Furlough Scheme – Experience, Insight & Advice For Employers
Returning From The Furlough Scheme - Experience, Insight & Advice For Employers From A Furloughed Employee In April, the UK Government launched the Furlough Scheme and by the 10th of May, over 7.5 million people were placed on Furlough. A few...
Zoom Fatigue: Why Video Conferencing Is Exhausting And Mentally Draining & What You Can Do To Alleviate The Pain
Zoom Fatigue: Why Video Conferencing Is Exhausting And Mentally Draining & What You Can Do To Alleviate The Pain Why are we all so tired after a video call? We used to be so fresh and spritely but our brains are calling out for a nap as soon as...
How Charities Can Use Digital Marketing Campaigns & Strategies To Fundraise & Raise Awareness
How Charities Can Use Digital Marketing Campaigns & Strategies To Fundraise & Raise Awareness Looking at how charities can use social media, paid advertising, email and content marketing and more to help them encourage donations and build new...
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