Digital Marketing & Business Blogs

Digital continues to present both challenges and opportunities for businesses striving to stay ahead in their marketing efforts — and 2023 certainly was no exception. From the increased integration of AI into platforms and tools to shifts in consumer...

Is your site mobile-friendly? On the 31st of October 2023, Google announced that it had completed the switch to mobile-first indexing after almost 7 years. Back in November 2016, Google released a blog post discussing its decision to begin...

Why does authenticity matter in social media? Well, on average, internet users spend over two hours a day scrolling through social media posts. Whilst the original concept of social media was to keep in touch with family and friends, and maybe post...

Website migration is an essential process that can't be underestimated. Just like moving house, you wouldn't dream of leaving cherished possessions behind or neglecting to inform essential parties of your change in address. So, why should moving your...

Moving your business or brand to a new website can be a difficult endeavour to say the least. When it comes to site migrations, there’s a lot at stake and also a lot that can go wrong in the absence of the right skills, patience, and know-how. But...

When it comes to targeting users for paid social media activity, there’s an impressive variety of options. And those options only expand further when you look at each social media platform that has a paid aspect to their offering. So, where on earth...

With the launch of the Search Generative Experience (or SGE) just around the corner, having a good brand presence on Google has never been more important. As search environments become more dynamic, businesses are increasingly having to adapt to new...

Consider this your guide to writing SEO-optimised, user-friendly content. There are plenty of different elements to contend with when writing a blog, a whitepaper, website content — or anything in between for that matter. So, our team of creative...

"There should not be one ounce of trust left that any advertiser has in Google Ads," digital marketer Greg Finn famously said on the Marketing O’Clock podcast last month.The drastic comment comes following Google going on trial for “allegedly using...