Digital Marketing & Business Blogs

Social media trends are constantly evolving and changing, and it’s no different for audience engagement. The ways in which businesses engage with and tailor their content to audiences has developed over time. So, what better way to start 2024 than to...

In 2022, Netflix announced an advertising and sales partnership with Microsoft following the introduction of their new tiered subscription plan. At the time, Netflix said, “Microsoft has the proven ability to support all our advertising needs as we...

We know Google likes to keep us on our toes and the beginning of 2024 is no different. Whilst the last half of 2023 saw multiple core algorithm updates, Google’s focus has, at least for now, turned to privacy and data protection. Businesses and...

Did you know that influencer marketing can be traced back to ancient Roman times when gladiators endorsed products? We didn’t either. Fast-forward a few thousand years and this form of marketing is still taking the world by storm, particularly in...

The month of November was a very busy one for SEO last year, notably due to the latest developments in the Google search algorithm. Building on a substantial core update in October, which centred on improving search results and minimising the...

Today’s digital landscape is almost as competitive as exam results tables. From different in-platform options for social media to ever-changing best practices for paid and creative campaigns, being top-of-the-class can seem like an impossible task....

The e-commerce landscape is always throwing out new changes — and it looks like it won’t be slowing down any time soon. Not only is a brand new advertising conversion process being introduced by Meta, but they have also partnered with Amazon too in...