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What makes something go viral?

      Despite what you might be told by your doctors, viral is a goal... for some people at least. Think of most industries and the words ‘contagious’ or ‘viral’ don’t exactly have positive connotations. But in the weird and wonderful world...

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Do we ask too much of our software?

      Ah, technology. Technology is the wonder child. The prodigy. The shiny little marvel going above and beyond and absolutely never letting you down. Until it does. And then suddenly you’re scrambling around with a piece of paper, trying to remember...

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Will organic optimisation exist forever?

      SEO can involve a bit of a long game, so we can all see why PPC might be the preferable option... so, what's in store for the future of organic optimisation? In digital marketing, organic means getting people to come to you naturally - without the...

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What makes up a marketer’s dream job?

      New Year, new job. For many people, January signals a time to take a leap of faith - time to switch up their life and go on the hunt for greener grass. That’s partly why the first working Monday of the year is also dubbed ‘Massive Monday’, due to...

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Is email marketing still a thing?

      When it comes to marketing campaigns, email isn’t always the first idea many spring towards. “It’s so old now,” some say. “Social media is where it’s at,” say others. Yes, email marketing did exist before the rise of social media. But we can...

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The Ultimate Gift Guide for SEOs

      What do marketers actually want for Christmas? From tiaras to tools, we've got a few suggestions for you... Marketers are a funny bunch of people (and we can say that, we are them). The world of digital marketing means that you can be interested...

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5 things you’ll relate to if you work in digital

      The magical world of digital is a beautiful place to live and work, but, as with any job, it comes with its quirks. Sure, it’s fast-paced and shiny and exciting - but it’s also a fairly new industry in the grand scheme of things, which can mean...

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Using an Agency vs DIY

      You've got two choices when it comes to digital marketing, but it isn't either or.  In the big not-so-scary world of digital marketing, you can opt to pay an agency to help manage your marketing efforts for you, or you can put your SEO, PPC,...

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Does business belong on Twitter?

      Every business and their grandma is on Twitter, and it can often feel like you're just tweeting out into the abyss - so, is it worth it? Twitter plays host to a lot of different things - from political views to people live-Tweeting commentary to...

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