Blog Archive

Fancy reading more about the cutting edge of digital marketing, and inner workings of Giant Towers? Then you’ve come to the right place!

Using an Agency vs DIY

      You've got two choices when it comes to digital marketing, but it isn't either or.  In the big not-so-scary world of digital marketing, you can opt to pay an agency to help manage your marketing efforts for you, or you can put your SEO, PPC, outreach and social...

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Does business belong on Twitter?

      Every business and their grandma is on Twitter, and it can often feel like you're just tweeting out into the abyss - so, is it worth it? Twitter plays host to a lot of different things - from political views to people live-Tweeting commentary to their favourite...

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Understanding what your agency does for you

      Starting to work with a digital marketing agency is a lot like a new relationship - and no, we don't mean the honeymoon period. You have to scope each other out a bit, do your research (did someone say Facebook stalk…), and work out what makes each other tick -...

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Why does Safari always get such a bad rap?

      There's always one black sheep browser, but why is that? From Firefox to Chrome, everyone has their browser of choice when it comes to exploring the World Wide Web. However, there always seems to be that one black sheep browser that the majority just can’t...

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Paid promotion: how much is too much?

      Can you have too much of a good thing? Well, I guess that depends on what you’re talking about... While having ‘too much money’ may not strike you as one of life’s big problems, there is an argument that when it comes to digital marketing, and PPC in particular,...

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Running an agency on the coast

There is something innately British about not only dealing with negatives, but actually seeing the qualities as being, in some way, a bit charming. There is a reason why the expression “keep calm and carry on” is emblazoned on every t-shirt, mug and motivational...

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Back to the 90s with GIANTtalks

    If you weren’t at #GIANTtalks, then what’s crackalackin'? Battling through the monstrosity that is the M20, our GIANTS hosted the final GIANT talks of the year at The Orchard Events Venue. Celebrating #ThrowbackThursday in the truest way, with 90s themed goodies,...

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Why is Instagram so tricky to get analytics from?

As of September 2018, Instagram has reached over 1 billion active monthly users, and around 500 million daily users! This puts Instagram up there as one of the best social media platforms to promote the face of your brand and business. Still shy of its big brother...

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Social Media – A force for good or bad?

  What has social media done? I mean, what hasn't social media done?   We’re getting to the point now, over twenty years later, where you can probably attribute most things to social media. “No, because Bob met Sandra after their friends introduced...

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